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The Billionaire’s Playbook for Sports-Anchored Real Estate: Monetizing Stadiums, Solar Infrastructure, & University NIL

https://youtu.be/wM493Mq2LGY About this episode In this episode of 9x90™, former NFL player turned Private Equity Titan: Kyle Auffray unpacks the massive financial upside of sports-anchored commercial real estate with Adi Soozin. For CRE titans, Auffray reveals how partnering with expanding leagues like the USL or leveraging university NIL (Name, Image, and Likeness) programs allows developers to build high-yield, mixed-use assets where they completely control their own foot traffic—eliminating the reliance on external drivers that traditional hospitality faces. Beyond domestic developments, Auffray breaks down his current $1.7 billion sports and wellness project in Roaton, and details why integrating zero-CAPEX solar infrastructure over massive stadium parking lots is the ultimate lever for instantly driving Net Operating Income (NOI). A special thank you to our sponsor, ⁠National Energy Holdings⁠ . For the empire builders and developers looking to execute on this exact strategy, ⁠National Energy Holdings⁠ is the premier firm engineering, constructing, and…

#64 The Peace Moonshot 2030: Architecting Global Transformation With Rotary International

https://youtu.be/I56R8n4V33s About this episode In this episode of 9x90™, Adi Soozin sits down with David Gershon, architect of the Peace Moonshot 2030, and her godmother Stephanie Urchick Past President of Rotary International, to unpack the mechanics of "Social Change 2.0" and global transformation. Together, they reveal how leveraging tipping point science—specifically mobilizing 40 million people to achieve systemic coherence—can fundamentally shift the global paradigm. By merging Rotary’s massive grassroots network of 46,000 clubs with a $30 million mezzanine investment strategy, they aim to engineer a culture of cooperation worldwide. For the empire builders and industry titans watching, this conversation highlights why "culture eats strategy for breakfast" and why establishing peace zones is the ultimate prerequisite for securing healthy investor returns on long-term infrastructure projects and driving sustainable macroeconomic change. A special thank you to our sponsor, ⁠National Energy Holdings⁠ . For the empire builders and developers looking to execute on…

From a $61B Portfolio to Family Office CEO: George Bergamo on Turning CRE OPEX into a Revenue Engine

https://youtu.be/CIWPlRTLIdw About this episode In this episode of 9x90™, I sit down with former $61 billion portfolio manager turned Family Office CEO, George Bergamo, for a macroeconomic masterclass on capitalizing on distressed real estate and weaponizing operational expenditures (OPEX) into guaranteed revenue engines. With traditional refinancing paralyzed by shifting market cycles, George unpacks his aggressive $111 million capital stack play in Joshua Tree and reveals his exact blueprint for engineering forced appreciation. For CRE titans holding underperforming hospitality assets, we break down why legacy amenities are dead weight and how to "dress the bride" by integrating localized longevity infrastructure—from hyperbaric recovery to IV concierges—to capture the high-margin executive demographic. We then pivot to the most critical lever available to commercial property owners today: deploying zero-CAPEX onsite energy systems, like EV charging, to drastically increase Net Operating Income (NOI) and monetize the grid's scarcity. Finally, we tackle the new digital battlefield,…

#62 From Dead Crypto Mines to Tier 4 Hubs: The $3.2B Masterclass in Energy Arbitrage and Data Center Domination

https://youtu.be/C5NFwMQsRbI About this episode In this episode of 9x90™, host Adi Soozin sits down with commercial real estate titan Benjamin Callis to unpack his staggering $3.2 billion pipeline and his ruthless strategy for dominating the data center arms race. Callis reveals how he is weaponizing traditional real estate assets to bankroll cutting-edge Sovereign technology R&D, transforming dead crypto-mining facilities into hyper-efficient Tier 4 hubs through advanced mathematics and power optimization. Beyond navigating the complex financial hurdles of AI off-taker creditworthiness and the absolute necessity of elite utility partnerships, Callis shares his philosophy on community-conscious development and drops a massive revelation about his latest endeavor: architecting what is intended to be the tallest building in Las Vegas directly above the Casino Royale. A special thank you to our sponsor, ⁠National Energy Holdings⁠ . For the empire builders and developers looking to execute on this exact strategy, ⁠National Energy Holdings⁠ is the…

#61 From The Sopranos to the Director’s Chair: Richard Maldone’s Hollywood Evolution

https://youtu.be/IwscCQHeB2A About this episode In this podcast episode, host Adi Soozin interviews actor Richard Maldone—best known for his role as Albert Barese on The Sopranos—about his eclectic career and his transition behind the camera. Maldone reflects on his unconventional entry into the acting world, his early Hollywood opportunities, and his parallel career as a high-end DJ in Miami. The conversation ultimately centers on his upcoming $5 million independent film, Finding Frankie, a crime redemption drama that he wrote and plans to produce and direct. Together, Soozin and Maldone delve into the gritty realities of film production, discussing the necessity of rigorously vetting collaborators, the importance of securing reputable funding sources and the strategic use of state tax incentives to maintain creative control and maximize financial returns. A special thank you to our sponsor, ⁠National Energy Holdings⁠ . For the empire builders and developers looking to execute on this exact strategy,…

#60 Flipping the CAPEX Paradigm: the Privatization of Energy with Industry Titan Dr. Bartosz Wojszczyk on 9×90™

https://youtu.be/jl5RPtv_2Tk About this episode The CAPEX to OPEX Paradigm Shift: We explore how savvy commercial real estate developers and institutional investors are flipping the script—transforming energy infrastructure (like storage and EV charging) from a traditional cost center into a dedicated profit center that increases Net Asset Value (NAV). Creative Financial Modeling & Monetization: We break down the mechanics of revenue-sharing agreements, localized load management (BMS), and cross-beneficial monetization strategies that don't rely on expanding utility capacity. Global Scale & National Security: The conversation spans from deploying DC micro-grids in developing nations to a massive 5,100-acre privatization project in Pennsylvania & ends with discussions about partnering with the DoD to build 100% utility-independent infrastructure for AI data centers. About this guest For those of you who do not know Dr. Wojszczyk (pronounced “Voice-Chick”): Over the course of his career, he has executed more than $50 billion in energy infrastructure projects. For…

#59 Esther Wojcicki: The Godmother of the Modern Era & Mentor to the Minds That Built Silicon Valley

About this episode Godmother of Silicon Valley, Esther Wojcicki, shares her origin story, involvement in the early days at Google, educational philosophy's origins, and current efforts with her latest endeavors: The Stanford-Andreessen Horowitz BioTech investments, and A revolutionary Parenting Trick app for FOs raising the next generation of world leaders. Early Life Trauma Shaped Philosophy Esther Wojcicki recounted a childhood trauma involving her youngest brother's tragic death due to a lack of access to proper medical care, which became the fundamental driver for her advocacy and commitment to teaching others the art of self advocating. This horrific event taught her that failure to speak up could be deadly, influencing her life's trajectory despite early familial opposition to her career choice. Education Program Growth Strategy After facing sexism in newsrooms, Esther Wojcicki began teaching journalism at Palo Alto High School, empowering students to ask tough questions. The media program grew from…

(#57) Edward A Mermelstein: From Refugee to Real Estate Titan

About this episode In this episode of 9x90™, Adi Soozin Managing Partner of Heritage Real Estate Fund™ interviews Edward Mermelstein. Edward's experience includes 25+ years of real estate experience and $4 Billion in transaction volume. He has been named a certified Triple Threat & one of NYC’s “10 most influential figures in real estate,” In this episode Adi uses a specific list of questions to guide us through the key parts of Edward's extensive professional history that equip him to be a leading decision maker at one of the most eagerly anticipated multi-generationally run CRE funds of the decade. By the end of this episode it'll be clear to you why the Heritage Real Estate Fund's winning team has their first two funds already oversubscribed. In this episode they explore how decades of high-stakes negotiations, philanthropic initiatives, and city-to-city partnerships shaped his investment philosophy and opened doors to unparalleled opportunities…

Reinventing Modern Medicine: How Todd Perman’s Getting Higher Returns With Preventative Medicine on 9×90™ (#56)

About this episode This isn’t just another healthcare discussion — it’s a paradigm shift in how medicine is monetized. Todd Perman is showing investors, clinicians, and founders that the financial future of healthcare lies in prevention, not repair — and he’s proving it at scale. For decades, the U.S. healthcare system has been locked in a “break-fix” mindset — waiting for disease to advance before profiting from treatment. Todd Perman, CEO & General Partner of Seed Healthcare, has cracked the code on something bigger: making preventative medicine exponentially more profitable than the old model. With a $100M venture fund and a portfolio focused on early disease detection, disruptive diagnostics, and lifestyle-enhancing therapies, Todd is proving that the economics of prevention can not only work — they can outperform the entrenched, reactive system. In this high-stakes 9x90™ conversation, Todd and Adi go deep into the science, the economics, and the personal…

Inside the World of Luxury Fix & Flips: Roberto Bolona of Brenner Cox™ on Speed, Precision, and 33% IRRs on 9×90™ (#54)

About this episode What if your next real estate investment didn’t take years to yield returns—and came with white-glove service, real-time reporting, and a team that can flip three luxury mansions faster than most contractors finish one? In this episode, Adi Soozin interviews Roberto Bolona, CEO of Brenner Cox™ the favorite Luxury Real Estate Development company of investors. Brenner Cox™ is the secret weapon behind some of South Florida’s most profitable, high-speed luxury mansion flips (don't believe me? checkout the images below). In this episode Roberto reveals how his team transformed a $1.1M teardown into a $10M mega-estate—with precision upgrades that included a custom gym, guest house, and basketball court. In this episode you will hear how Brenner Cox™ offers an average of 33% IRRs to their investors in as little as 12 months. While most flippers lose money hiring cheap & incompetent contractors, Roberto's team keeps elite investors at…

9×90 Presents: The Weizmann Institute — Guardians of Science: Resilience, Revolution, and the Future of Medicine (#53)

About this episode In this powerful episode, we dive deep into the heart of one of the world’s most prestigious scientific institutions—the Weizmann Institute—and explore how cutting-edge innovation, visionary philanthropy, and unwavering resilience are shaping the future of medicine and humanity. From revolutionary MD-PhD programs redefining medical education, to breakthrough blood cancer detection methods published in Nature, to the relentless spirit of scientists rebuilding amidst adversity—this conversation is a testament to hope, courage, and the pursuit of progress against all odds. Join us as we uncover how the legacy of scientific excellence is being fiercely protected and propelled forward, inviting you to be part of a movement that transcends generations and changes the course of human health forever. About the Weizmann Institute of Science The Weizmann Institute of Science in Rehovot, Israel, is one of the world’s top-ranking multidisciplinary research and graduate institutions. Committed to science for the future of humanity,…

Dave Doneson

The Story of a Vogue-Worthy Edible Luxury Empire: Daniel Colonel Unpacks His Profound Journey on 9×90™ (#51)

About this episode How does a fifth grader baking cherry clafoutis grow into a celebrity pastry chef whose creations grace the pages of Vogue, Good Morning America, exclusive finance events in the world’s financial capitals, and the ultra-private weddings of UHNW tastemakers? In this spellbinding episode of 9x90™, Adi Soozin sits down with Daniel Colonel to uncover the wild journey from non-profit bakeries to crafting a world-class edible luxury empire. Daniel shares the raw, unfiltered moments that shaped his career: the pandemic pivot that sparked his brand’s meteoric rise, the deeply personal stories infused into his couture cookies and intricate wedding cakes, and the mindset shifts that took him from surviving to redefining luxury in the pastry world. For aspiring creatives, luxury entrepreneurs, or anyone intent on leaving a lasting legacy, this episode is your blueprint for building magic—and success—on your own terms. About this guest For those of you…

From ThreeEQ to AdXero: Jason Ma on Mentoring UHNW and Disrupting a Legacy Industry on 9×90™ (#50)

About this episode In this powerhouse episode of 9x90™, Adi Soozin the Managing Director of Heritage Real Estate Fund, sits down with Jason Ma, Founder, CEO, and Chief Mentor at ThreeEQ, CBO and an investor at AdXero, acclaimed author of “Young Leaders 3.0”, a leading B20/G20 member (since 2014), and a sought-after speaker. As an award-winning chief mentor, AI/tech investor, and global strategist, Jason coaches and prepares select Next Gen leaders for greatness, and advises UHNW families, CEOs, and Single Family Offices on achieving elite outcomes across business, lifelong learning, and life. With 40+ years of industry experience spanning AI/technology, education, business strategy and execution, and Family Office advisory—and 2M+ miles of world travel—Jason unveils his uniquely empowering 4S and 3EQ one-on-one mentorship framework. This blends visionary roadmap and storytelling, emotional/mental states mastery, strategic thinking and execution, and next-level soft skills to prepare Next Gen leaders for next-level generational impact…

Garrett Rice is Redefining the Job Hunt: From Apple’s Design Ethos to AI-Powered Career Tools on 9×90™ (#49)

About this episode What happens when a 20-year Apple veteran applies Silicon Valley’s obsession with user experience to the broken world of job hunting? In this episode of 9x90™, Adi Soozin sits down with Garrett Rice, founder of Callings.ai, an AI-powered platform transforming how candidates navigate the modern job market. Drawing on two decades at Apple, Garrett shares how he infused design thinking and relentless iteration into a platform built for job seekers—not hiring companies. Together, they dive into:✅ How AI is reshaping resume reviews, interviews, and global competition.✅ Why networking—not applications—is the most undervalued career skill.✅ The hidden pitfalls of the modern job hunt and how Callings.ai helps users overcome them with tools like AI-powered job ratings, customized resumes, and “My Insights” for career clarity. Garrett’s insights are a masterclass in balancing cutting-edge technology with deeply human challenges. Whether you’re a founder, an executive, or navigating your next career…