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About this episode

Former hedge fund titan Bruce Lipnick—who previously built a capital protection platform managing $55 billion in assets—joins us on 9×90™ to unpack his next major venture addressing the global cognitive health crisis. With two billion people projected to be over age 65 by 2035, Lipnick is scaling Stage Access, a performing arts streaming platform designed to combat dementia, memory decline, and senior isolation. By deploying high-caliber arts programming featuring artists like Yo-Yo Ma and Renée Fleming across more than 10,000 senior living facilities, integrating care-robot music therapy, and building interactive family co-watching portals, Stage Access leverages scalable media and AI technology to transform brain health for an aging global population.

A special thank you to our sponsor, ⁠National Energy Holdings⁠ . For the empire builders and developers looking to execute on this exact strategy, ⁠National Energy Holdings⁠ is the premier firm engineering, constructing, and operating energy infrastructure for commercial real estate. By utilizing highly profitable 80/20 revenue-share models over 25-year terms, they navigate the technical complexities so you can instantly transform your existing physical footprint into a high-yield energy asset without the standard operational friction.

About this guest

1. Hedge Fund Titan & Alternative Investment Pioneer: Served as the Founder, CEO, and Chairman of Asset Alliance Corporation, where he led alternative investment strategies and built an online capital protection platform managing $55 billion in assets.
2. Founder & CEO of Stage Access: Architect of a groundbreaking performing arts streaming and production company that brings world-class entertainment to over 10,000 senior living facilities to combat the global cognitive health crisis.
3. Innovator in Tech-Driven Memory Care: Leading the intersection of technology and healthcare by integrating the Stage Access platform with care robots, delivering scalable music therapy designed to reduce anxiety and senior isolation.
4. Premier Patron of the Fine Arts: A lifelong philanthropic supporter of globally renowned cultural institutions, including the New York City Ballet, The Washington Ballet, Boston Ballet, and The School of American Ballet.
5. Global Thought Leader: A featured speaker on the future of investing at elite summits such as the SALT Conference, navigating the massive economic and demographic shift of the aging global population.

Connect with this guest

Connect with Bruce on LinkedIn: https://www.linkedin.com/in/blipnick/

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Show Notes Generated by Gemini

These show notes were generated by AI

• Introduction of Bruce Lipnick and Startup Mission: Adi Soozin introduces the 9×90 podcast episode featuring guest Bruce Lipnick, describing his background as a Wall Street titan who shifted away from financial services to focus on global brain health and neurological disorders affecting aging populations. Bruce Lipnick states that music is scientifically proven to aid memory care and brain health without side effects, and his startup delivers streaming performing arts content to senior living facilities, hospitals, and homes across the United States and Canada.
• Personal Context and Inspiration for Brain Health Initiative: Adi Soozin shares personal anecdotes about friends and family members impacted by early-onset dementia and notes how relatives who retained cognitive function late into life regularly listened to classical music and old Broadway shows. Bruce Lipnick explains that his inspiration came from watching his daughter’s professional ballet career across institutions like the New York City Ballet, School of American Ballet, Boston Ballet, and the Kennedy Center, recognizing a need to stream performing arts to seniors who cannot travel.
• Bruce Lipnick’s Financial Career and Platform Innovations: Bruce Lipnick details his history of building innovative financial products, including pioneering hedge fund seeding and creating an online platform allowing investors to access managers while protecting capital without gating issues, which grew to hold 55 billion dollars. Bruce Lipnick notes that he chose to step away from the traditional hedge fund world to pursue a purpose-driven venture focused on improving quality of life rather than solely making money for wealthy individuals.
• Content Catalog and Distribution Metrics: Bruce Lipnick outlines the platform’s diverse content, which features prominent figures like host Kelsey Grammar, Renee Fleming, Yo-Yo Ma, and performances from Bolshoi and La Scala, while noting that his company has signed over 10,000 senior facilities with a million residents and families. Bruce Lipnick highlights that the business model achieves high efficiency through cloud-based operations, low-cost content licensing at 1,500 dollars for two years, and a lean team of only five to six staff members.
• Economic Impact and Market Demographics: Bruce Lipnick highlights economic drivers for brain health, referencing a Davos report noting a 5 trillion dollar annual global productivity drain and a Time magazine report identifying a trillion-dollar market for female neurobiological and cognitive care, with women comprising 70 to 75 percent of the market due to longer lifespans. Bruce Lipnick emphasizes that music therapy is supported by roughly 25 studies as a safe, clean, and side-effect-free intervention compared to pharmaceutical treatments.
• Business Model and Long-Term Investment Strategy: Bruce Lipnick states that he does not plan to exit the company, preferring a long-term hold model that provides liquidity events through dividends enabled by low operating costs rather than traditional short-term flips. Adi Soozin notes that multi-generational family offices listening to the podcast favor this long-term dividend model because it relieves them from continuously reinvesting massive liquidity events.
• Expansion into Nostalgia Content and Educational Programming: Bruce Lipnick explains that the platform is expanding beyond performing arts into Broadway shows, country music, and nostalgia content featuring artists like Frank Sinatra, Andy Williams, and Neil Sedaka to evoke positive memories for seniors. Additionally, Bruce Lipnick mentions that his company is collaborating on educational components that feature interviews with composers and directors, such as a 30-minute educational segment with Yo-Yo Ma.
• Neurobiological Effects of Media and Content Curation: Adi Soozin discusses her background in medicinal and biological chemistry, arguing that modern social media and TV content spike cortisol levels and damage brain health, whereas the platform’s classical theater vibe successfully lowers cortisol and promotes relaxation. Bruce Lipnick adds that the platform provides a vital alternative to high-stress media and drugs with severe side effects.
• Family Portals and Caregiver Support Features: Bruce Lipnick describes a platform feature designed to combat social isolation in senior living by establishing portals where families can share pictures, videos, and watch content together with residents at a heavily discounted subscription rate. Bruce Lipnick explains that this shared viewing experience strengthens connections between residents, families, and nursing staff.
• Integration of Robotics to Alleviate Nursing Shortages: Bruce Lipnick introduces a collaboration with Genia Robotics to address the severe nursing shortage by deploying small robots that accompany nurses into patient rooms to collect vital signs and transmit data back to the nurse’s station. Bruce Lipnick notes that an integrated iPad on the robot plays customized music to reduce patient anxiety, loneliness, and depression, saving nurses three to four hours per shift.
• Global Expansion Plans and International Partnerships: Bruce Lipnick shares that the company has secured a major contract with an Asian home group representing 11 million members and a European company representing 122 million members, driving rapid expansion plans into the United Kingdom, Canada, Europe, and Asian markets like Japan. Adi Soozin and Bruce Lipnick discuss how international smart city initiatives and proactive healthcare models in regions like Asia provide ideal frameworks for scaling the platform.
• Discussion on Energy Markets and Sponsor Highlights: Adi Soozin transitions to discuss the episode sponsor, National Energy Holdings, prompting Bruce Lipnick to share his perspectives on the global energy market, oil and gas reserves in Alaska, green energy initiatives, and diesel supply challenges. Bruce Lipnick and Adi Soozin discuss alternative fuel developments, such as biofuels produced by the Pepsi family’s third generation under Andy Weinstein, and contrast short-term Wall Street thinking with long-term Asian strategic planning.
• Closing Information and Contact Access: Adi Soozin concludes the episode by providing instructions for listeners to access the Stage Access application through embedded web links and notes that she will act as a gatekeeper for investors looking to reach out via WhatsApp or LinkedIn to learn more about the investment opportunity. Bruce Lipnick expresses gratitude for the platform to share his mission of improving quality of life globally.

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Transcript

This transcription was generated by Gemini & edited by ChatGPT

00:00:03

Adi Soozin: Hello everyone and welcome to another episode of 9×90. Today we have an incredibly special guest with us, the Bruce Lipnick,the Wall Street industry titan. You guys thought that my godfather was an industry titan. This man is also another legend. He has done more on Wall Street and more for banking industry over the course of his career than I don’t know 99.999% of the finance world ever will be able to achieve. Now he is working on an absolutely incredible uh new startup that like many of his initial innovations, people said this can’t be done. It won’t take off. It’s not going to be successful. He said watch me. Um one of those innovations is actually exiting for 11 figures right now when people thought it would not be successful. So this is another sure bet that he’s all in on. This one’s absolutely incredible. It has to do with neurological health, brain health, mental health. Uh he made it for the younger population. I actually tested it with my own children last night age four and 10 and it had tremendous effects for them as well.

00:01:14

Adi Soozin: So please give uh our guest of today a warm welcome. You have Bruce Lipnik here with us.

Bruce Lipnick: Well, thank you for that great introduction. I’ll send you some uh money soon for being my PR person. I appreciate that. But uh um um I to begin basically I shifted uh for purpose away from the financial services world primarily the hedge fund world uh about six years ago uh to focus on a major problem that’s affecting uh I say every nation in the world except probably some of the African nations where there’s an aging population uh first time in history there’s a

Adi Soozin: Mhm.

Bruce Lipnick: demographic shift where there’ll be more older people than younger people and uh I think there’s going to be about two billion people over 65 years of age uh by 2035. Well, it’s great to live longer but unfortunately what comes with that a lot is uh brain health disorders or mental health uh Alzheimer’s, dementia, Parkinson’s, strokes etc etc. And what what I saw an opportunity that there’s a need for what we’re doing, not a want.

00:02:26

Bruce Lipnick: We don’t have to convince people there’s a need and it’s been proven in many studies that music is one of the best things for both sides of the brain for memory care uh for basically the interaction with other people. Uh and every country has music and just about every country has an aging problem. So our focus is to bring quality improve quality of life uh and treat brain health disorders uh in senior living facilities, aging at home which is a huge market, hospitals etc. in clinics all around the world. We’ve started with the US and Canada uh and it’s been very successful as we input all our content into the senior living facilities where it’s embedded because it’s been proven that this kind of music performing arts music is good for the brain.

Adi Soozin: What I will say I was very lucky and even my great and my godfather who recently passed in June um the past creative director Tiffany John

Bruce Lipnick: You know,

Adi Soozin: Lauren each of them um they retained their cognitive function until their final days until

Bruce Lipnick: that’s great.

00:03:38

Bruce Lipnick: That’s That’s fantastic.

Adi Soozin: their final hours but one One of my best friends,

Bruce Lipnick: Yeah.

Adi Soozin: yeah, one of my best friends, her father uh has dementia and he’s extremely young. He’s in his early 60s and it destroys her. It absolutely destroys her. And uh they found that from this mocktail ingredient that he used to drink that he thought was healthy for him, it actually uh disrupted his brain chemistry. and she’ll she’ll go to bed at night and not know if she’s going to get a call at 2 in the morning because he wandered out of the house and doesn’t like any of the trackers.

Bruce Lipnick: Yeah.

Adi Soozin: And it’s it’s a nightmare. It’s an absolute nightmare. Um with with my family members who retain cognitive function, I didn’t really think about it until you mentioned this, but each of them was they were fans of classical music of the old Broadway shows and

Bruce Lipnick: Yep, we have those.

Adi Soozin: they they all had Yeah, they all had music. They all had um they all had classical music, classical jazz, jazz brunch music.

00:04:36

Adi Soozin: Like whenever you’d go in one of their houses,

Bruce Lipnick: Yeah.

Adi Soozin: that’s what was playing like and I didn’t even think that being a direct connection. So you you’ve made this bet that’s obviously going to change the the future of family connections simply by allowing grandparents to recognize their grandchildren for decades longer. Do you want to walk us through some of the other bets you made throughout your career? I know we shared them over breakfast last week and my bodyguards were like,

Bruce Lipnick: right?

Adi Soozin: “This man’s a legend.” Like, when we get a photo,

Bruce Lipnick: Hold on.

Adi Soozin: we’ll never meet someone like this again.

Bruce Lipnick: Legend in my own mind. Hold on. Legend in my own mind. I don’t believe the all the press.

Adi Soozin: But

Bruce Lipnick: Uh so, okay. Basically, I come out of the hedge fund world.

Adi Soozin: yeah.

Bruce Lipnick: I was uh one of the visionaries in developing new products as as you said they’ll never work. Everyone told me it never work and soon as I hear that I’m going to make it work.

00:05:24

Adi Soozin: Yeah.

Bruce Lipnick: Uh I was the first I was the first cedar and buyer of hedge funds in the 90s. Uh I I had the first mutual fund and the last thing before I decided to have a purpose in life besides making money for wealthy people was a firm that has now uh an online platform to access managers to protect your capital not to go into the hedge fund and being subject to gating or being stolen or anything like that or style drift. The money never left your brokerage fund or your bank. And if you didn’t like what was going on, you don’t have to put a redemption notice in. You would just push a button and you’re out. So, uh it’s grown dramatically.

Adi Soozin: That’s amazing.

Bruce Lipnick: It’s uh I’m am I allowed to say how big it is or or or

Adi Soozin: Yeah,

Bruce Lipnick: not?

Adi Soozin: if you’d like. Yeah.

Bruce Lipnick: Yeah, it was uh and I went out to the usual cast of characters on my friends on Wall Street. It’s got about $55 billion on the platform now.

00:06:18

Bruce Lipnick: So, it’s obviously uh I was right, they were wrong. But you know, you can’t convince everybody because everyone has their own agendas or their own opinions on things like that. But what happened was I, as I spoke to you at last week, my my daughter uh just retired at 30. She was a professional ballerina for 17 years at the,

Adi Soozin: from ballet.

Bruce Lipnick: you know,

Adi Soozin: Yeah.

Bruce Lipnick: you said New York City Ballet, School of American Ballet, Boston Ballet, and then the last seven years at the Kennedy Center before the Kennedy Center disappeared with the Washington Ballet. and I got to see the greatest uh dance music ever made, but they’re always in deficit.

Adi Soozin: Yeah.

Bruce Lipnick: And I said, “Why don’t you stream this stuff?” And they all looked at me like I was crazy. But then co came around and nobody went to the to the theaters. So, uh, I was able to get their content to stream it.

Adi Soozin: Yeah.

Bruce Lipnick: But I didn’t want to do a B TOC or or a a typical Disney Plus or Paramont Plus

00:07:09

Adi Soozin: Mhm.

Bruce Lipnick: or all these pluses that are out there. Uh, because the people are not very loyal. They turn in, they turn out. Uh, it’s a month-to-month subscription. So,

Adi Soozin: Yeah.

Bruce Lipnick: I had to find something where it was more sticky clients or captured clients, but also there was a secondary need uh a need any ED for cognitive brain treatment without any side effects. You know, drug treatment is side effects and heavy exercise when you’re 70 or 80 could be very damaging to you. But music seems to be very very uh focused on uh helping you without any side effects. Everyone loves music. Everyone has some genre they love. And like you said,

Adi Soozin: Yeah.

Bruce Lipnick: like you said before, a lot of people grandparents said, “Oh, I used to take my my kids or or the grandkids to the Nutcracker every year,

Adi Soozin: Is

Bruce Lipnick: but you know, I’m now in a home and uh I’m in Arizona and I’m not coming back to New York.” So,

00:08:07

Bruce Lipnick: we bring the music to them. So that’s what we’re basically doing, focusing on going streaming into senior living facilities where there’s a need, streaming into hospitals, streaming into aging at home.

Adi Soozin: My children watched the Nutcracker last night on stage access. Um,

Bruce Lipnick: Yeah.

Adi Soozin: I was a ballerina until age 25. So your your your daughter lasted a little bit longer than me.

Bruce Lipnick: Okay.

Adi Soozin: Um but yeah, I were all like in my in my knee and that was it.

Bruce Lipnick: So, so, so that’s the main focus of the of the company.

Adi Soozin: Yeah.

Bruce Lipnick: Uh, we have some of the greatest content ever made. Um, uh, we we Kelsey Grammar, pretty big name from Frasier and Cheers is our host. He introduces our content. Uh we have partners like Renee Fleming, pretty famous opera singer, also big in music in mind. Uh we have Yoyo on the platform. We did the 3 tennis 30th anniversary. So we have some really we have Rosini, we have Bolshoy, Lascala music.

00:09:09

Bruce Lipnick: So we have a lot of great great content but that we license, but we also are producing ourselves to have our own exclusive content. But the real key is that uh we have first mover advantage. Uh there’s no one else in the waiting room as usual. That’s what I tried to do where we have signed up over 10,000 senior facilities and we’re slowly integrating them with our content. Uh they’re very slow because everyone has different technology but we’re doing it right now. And um you know this is not just for mental health. There’s a big corporate initiative for burnout for problems like taking care of your parents for caregiving. Uh I know a lot of the obviously the hedge fund guys and you know it’s pretty stressful trading these markets nowadays. to to say the least even though it’s been moving up uh you don’t know what’s going to happen and that Davos

Adi Soozin: Yeah, That next

Bruce Lipnick: uh said there’s about a $5 trillion annual global productivity drain one the second thing is that is a trillion dollar market driver I’m talking about the economic side according to time magazine for females basically women with their neurob biological and cognitive care because they live longer basically than men so our market is probably 70 75% And the last thing is we have about 25 studies from everybody that the safest and cleanest thing is music.

00:10:29

Adi Soozin: Yeah,

Bruce Lipnick: So that’s what we’re doing.

Adi Soozin: I would I would agree with that. Have you I know you’re you’re a finance guy, so you’re you’re looking at this from a financial perspective as well. Um you’re saying a little under uh 5 mil to take it to the next level. Do you have um you have structure that you’re going to be offering to investors where they they’re seeing a return on that investment? Because I don’t think you’re looking to exit this. You’re looking to be shoulders on her.

Bruce Lipnick: Well, I I don’t uh not to cut you off, but yes, I don’t want to exit it because I see what can be done. As I said before, outside of making money for wealthy people, I’ll leave it to the younger hedge fund guys. Uh I want to help people because I’m getting old as well. And you’re absolutely right. When someone has Alzheimer’s or dementia, it not only affects them, but affects the whole family. And it’s a disaster for people I speak to.

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00:11:20

Adi Soozin: Yeah.

Bruce Lipnick: My father doesn’t recognize me. I don’t have any kids, but I’m your kid. And that’s not my wife. I was never married. It’s terrible.

Adi Soozin: Oh my god.

Bruce Lipnick: And uh it’s just it’s and music is great. But also, we’ve expanded it. For example, one of the biggest problems in senior living is that people stop visiting after a while. So, we’ve helped some of these groups set up portals where they can exchange exchange pictures or videos with the uh resident and the family. So we’re going to have a dis very heavily discounted subscription for the families to watch and interact with the things they watch together basically. So it brings that tightness as well as with the caregivers as well and the nurses. If they can watch things together, they can talk about things more than just come in and you know bother them or something like that in the room. So this so many uh so you’re right I’m not going to I’m not going to uh exit as much as I can uh but I’m also looking to accelerate because there’s such a big demand for cognitive health and quality of life improvement not only in the US but just as I said before every major country has an aging problem so that’s what but we will do something for liquidity event you know obviously people like to have liquidity I’m well aware of that uh so we will either give out dividends because we have extremely low cost.

00:12:44

Bruce Lipnick: It’s a very efficient model. We don’t have to advertise. We don’t have to have any client uh customer uh salespeople. The facilities buy it and give it to the resident. So, they do all the work for us and all the servicing. So, this is the most efficient thing I’ve ever seen. Uh and everything else is in the cloud. So, it’s pretty exciting. And you know, we just want to get uh a big footprint here and then go overseas with this with this model.

Adi Soozin: a a large portion of the audience that tunes in to 9×90 is multi-generational family offices, long-term investors.

Bruce Lipnick: Right.

Adi Soozin: So if your plan is to hold longterm and just pay a small quarterly or div, you do have people in the audience listening now who prefer that model because every time they have a massive liquidity event, they have to think where am I putting that next?

Bruce Lipnick: Yeah,

Adi Soozin: Uh yeah.

Bruce Lipnick: we investing

Adi Soozin: Yeah. And the they don’t always want to be sitting there having to reinvest multiple deals at the same time.

00:13:44

Adi Soozin: So a long-term hold is not not a deal breaker. You will people who get more because of the long-term

Bruce Lipnick: Well, not you’re absolutely right, but also the fact that they don’t know where this is going to hit somebody in the family or at work or themselves. So it’s just preparing a pre-eventive strike to uh you know feel better, have a better outlook on life with music uh as we all know. It also reduces your your blood pressure. Uh it just makes you calmer anxiety uh things like that which is great and you know I love listening to it. We’re going to expand out from uh performing arts. We’re moving into also Broadway shows now. We also have country music coming on and we’re setting up a stage axis nostalgia which is older films but it’s like it’s Frank Sinatra,

Adi Soozin: Okay.

Bruce Lipnick: it’s Andy Williams, it’s Neil Sedaka you know names like that which people say oh it brings back that 20 30 years ago how happy I was listening to that music.

Adi Soozin: Yeah.

00:14:45

Bruce Lipnick: So,

Adi Soozin: Well, there’s also this really interesting like diving into the neurobiological aspects of this. Uh, right. Myrad degree is medicinal and biological chemistry. Uh, my younger sister had a severe brain damage due to a mercury poisoning when she was five. So,

Bruce Lipnick: wow.

Adi Soozin: having studied Yeah. Having studied the neurobiology for so many years, seeing how these shorts on social media and uh the content that comes out and the movies, how they spike cortisol levels and they’re actually brain like damaging your brain when you’re supposed to be relaxing from a movie or TV show. You’re not anymore. And so you’re bringing back the old time theater vibe that we had decades ago where when you finished watching a movie or when you walked out of a Broadway play or you walked ballot, your cortisol levels were dropped and we haven’t had that in about a decade. Uh content has completely shifted and now it’s about you feel more stressed and more highrung at the end.

Bruce Lipnick: Yeah,

Adi Soozin: So you binge watch Netflix wondering why don’t I feel relaxed?

00:15:54

Adi Soozin: I’ve just watched five episodes and a decade ago if I watched one episode I was relaxed.

Bruce Lipnick: right.

Adi Soozin: So you’re bringing that back for brain health um for people across the spectrum. And I guess the other when you’re looking at rapidly scaling is uh me with my hostile takeovers did hostile takeovers for my international software company. You’ve seen that if you scale quickly before competitors have a chance to grab on and snuff you out, they have no option but to collaborate with you.

Bruce Lipnick: Well, that’s a good point because we have distribution no one else has and you might have

Adi Soozin: Yeah.

Bruce Lipnick: some great content that was a Broadway show ran for two years and you’re not touring it’s sitting on the shelf. Well, give it to me and we’ll split you know fees and that’s what’s happening. A lot of our uh I don’t want to say competitors but some major names I I I can’t mention I mentioned to you uh premier names around the world uh saying we’d like to create content with educational pieces around it.

00:16:55

Bruce Lipnick: So, uh, I can see how we can even improve because now they learn not only listen to something, but they can learn about the composer, the director, you know, what how they do it, interviews, uh,

Adi Soozin: Yeah.

Bruce Lipnick: and we’re working with two of the biggest names in the world. I I think I mentioned to you uh, but the fact is that’s a secondary step where we can do more than just show entertainment and, uh, people get happy. They can learn something.

Adi Soozin: my my four-year-old last night, the first thing he picked was Yoyo Ma playing at the the one

Bruce Lipnick: Adian Odian in Athens,

Adi Soozin: the Yeah.

Bruce Lipnick: Greece. Yeah. Yeah, we we filmed that one.

Adi Soozin: And my daughter Yeah.

Bruce Lipnick: Yeah. Yeah.

Adi Soozin: My daughter comes in and she’s like, “What are you watching?” And my son goes, “Shh, I’m learning I’m learning how to play this.” Like,

Bruce Lipnick: Well,

Adi Soozin: okay.

Bruce Lipnick: he he did he does a great interview after the concert for like 30 minutes explaining the cello, which is fabulous, you know,

00:17:47

Adi Soozin: Oh, yeah.

Bruce Lipnick: because uh there’s only one yo-yo.

Adi Soozin: it.

Bruce Lipnick: Let’s put it that way. Yeah.

Adi Soozin: Oh, it was it was incredible. It was incredible.

Bruce Lipnick: Yeah.

Adi Soozin: So, you’re looking to scale fast. You already have distribution across the US.

Bruce Lipnick: Yes.

Adi Soozin: You you built this application

Bruce Lipnick: When you say built the application, uh, you know, I’m the founder and started the company. Uh, it it’s not rocket science. The streaming world has developed over the years where it’s very efficient, extremely efficient now. Uh but we are we have clients uh paying us right now using our content and betting it in their daily lives for the residents as well. So we know it’s sticky uh uh clients as well and we sign long-term contracts as opposed to the usual BTOC players that are monthtomonth.

Adi Soozin: Um,

Bruce Lipnick: I think you stopped here. Let me see.

Adi Soozin: let’s see. For for some reason, oh,

Bruce Lipnick: Yeah.

Adi Soozin: can you hear me?

00:18:41

Bruce Lipnick: Yeah, I hear you, but you’re frozen a little bit there.

Adi Soozin: It’s recording locally, so it’s fine on my side.

Bruce Lipnick: Okay.

Adi Soozin: For some reason, it’s not streaming to your side.

Bruce Lipnick: Yeah. Could be out here with the internet in Hamptons. So, yeah,

Adi Soozin: Oh,

Bruce Lipnick: it’s basically uh it it is is basically a very

Adi Soozin: okay.

Bruce Lipnick: efficient probably the most lean technology setup I been involved with at my a hedge fun company and you had 3540 people here to run this whole company no matter how big it gets is five six people. That’s it.

Adi Soozin: Mhm.

Bruce Lipnick: and uh the efficiency of getting content. Uh we get uh two-year licensing for $1,500 for some of the greatest content from Europe that we bring into the United States.

Adi Soozin: That’s incredible.

Bruce Lipnick: And when we film things,

Adi Soozin: That’s incredible.

Bruce Lipnick: uh I think I sent you the trailers for the Renee Fleming series we did with IMAX where

Adi Soozin: Mhm.

Bruce Lipnick: uh it’s sort of like an Anthony Rodane Stem Tucci show but for the arts.

00:19:38

Adi Soozin: Okay.

Bruce Lipnick: So there was a lot of educational pieces of it where Renee went out went around to the major cities, Paris, Venice, explained how the cities influence the music. So it’s sort of like a travel thing as well for people who can’t travel anymore. Oh yeah, I used to go to Paris. I remember look at we had drones. We had all these IMAX cameras. So it was very very uh high quality uh for people that can’t travel anymore either.

Adi Soozin: So you’re looking to expand distribution to which regions next because I’m sure as an Titan you have a a project roadmap in your mind for

Bruce Lipnick: Yes.

Adi Soozin: how to bring from point Yeah. from one point to from A to Z. So you’re you’re in the US, you’re are you going to Europe and then Asia next?

Bruce Lipnick: In Canada.

Adi Soozin: going.

Bruce Lipnick: Yes. Well, we can do them both at the same time. Uh we’re in the US. We have uh about 300 major name uh facilities paying us or using our service and we have 10,000 in the queue as they say or whatever they call it uh that we’re integrating right

00:20:38

Adi Soozin: Yeah.

Bruce Lipnick: now with over a million uh residents and over a million families as well.

Adi Soozin: Mhm.

Bruce Lipnick: Uh the next move is into the UK and then into uh Asia especially Japan

Adi Soozin: Okay.

Bruce Lipnick: and I mean the aging population in Japan who loves performing arts is huge.

Adi Soozin: I remember my best friend when we were uh traveling from Davos to St. Maritz in January, she handed me a notebook and she said, “Okay, design a city for me that’s built around philosophy.” And people give of problems all the time. They give me a piece of paper and they say, “I want to build a city where this not costeffective thing can be financed by all the other buildings.” So like they wanted to do vertical farming. We said put in a data center or they want to do philosophy. We look at like what sort of economic drivers they can where it’s where it’s uh it’s funding their philosophical epicenter. And that’s who I brought to breakfast when you were like do you have anyone in Asia that would want to support this?

00:21:38

Adi Soozin: And it was like, you know what, Mimi is doing a a smart city, one of the largest banks in Japan,

Bruce Lipnick: Right.

Adi Soozin: and this is something where you could easily integrate it into into that smart

Bruce Lipnick: Yeah.

Adi Soozin: city, putting it. But originally, I I didn’t realize that it was like this app that can be on any screen. I thought we were going to have to find like performing art space. So what what you’re doing where they could just have a huge screen and you’re bringing the residents in to have this amazing experience every afternoon. You’ve taken care of the entertainment piece for all of these eight um senior living facilities where typically their daily entertainment is playing bridge and maong with the same people they’ve been playing bridge and maong with for the past five years.

Bruce Lipnick: Not only that, they also have local performers coming from the schools or uh and they if they have 20 and they paid them 100 to 200 for the hour or two, that’s four or $5,000 or $3,000. our cost is so low to get the greatest quantity quality content in the world uh at their fingertip either in a common room like you said a stage access Thursday night and if they don’t want to come down to the common room or they can’t don’t feel well they get credentials to put on their iPad their TV or their phone in their room so they don’t miss

00:22:57

Adi Soozin: That’s incredible. That’s incredible. Wow. So, right now we’re looking for Asia. Well, we could be looking for those uh those based in Asia who are real estate fund managers and investors who have their own portfolio of senior living to bring it over

Bruce Lipnick: right?

Adi Soozin: there.

Bruce Lipnick: Well, not only that, Asia and and uh and Europe basically. I mean, the Asian population, the UK and Spain and Italy is huge. and and France obviously.

Adi Soozin: Oh yeah.

Bruce Lipnick: So I know that the need is there and it’s just a question of coming with the right partners. I want to make sure I have really good people who understand not only making money because I’m pretty confident based on our margins we’ll make money but I want them to understand that this is not a flipping trade and uh we’re here to help people’s quality of life uh and do something to make sure the families have a little help with everything that’s going on.

Adi Soozin: And this is a perfect example of an impact investment.

00:24:01

Bruce Lipnick: Yes, that’s a good word. Impact. Yeah,

Adi Soozin: Yeah,

Bruce Lipnick: it’s a dual purpose.

Adi Soozin: because based on your Yeah. based based on track record, they know they’re going to make money. But now based on on the thesis of the the business, They know that they’re going to have an impact as well.

Bruce Lipnick: That’s what I did. I decided uh you know let’s move out of this after all those years of of hedge fund people and everything. Time to move into something for quality of life for humanity. You know I I have so many friends unfortunately like you said where their families there’s some degree of Alzheimer’s or dementia and they’re just they’re so distraught. you know, they they call me up and say, “I can’t believe it. I I came home. My parents don’t even know who I am.” Well, what do I do?

Adi Soozin: Oh yeah.

Bruce Lipnick: And I don’t want to give them drugs. I don’t want to do all these things that the side effects we don’t know.

00:24:49

Bruce Lipnick: So,

Adi Soozin: Yeah.

Bruce Lipnick: but they love music. And you have you have some of the stuff that they used to go to Lincoln Center or the Kennedy Center or San Francisco Opera House and all these places. They can’t travel anymore. So, it’s great that you’re bringing it to them.

Adi Soozin: My on my father’s side, I’m the middle of 80 and my grandmother remembered each of us up until the day she passed. The the weekend she passed,

Bruce Lipnick: That’s great.

Adi Soozin: they put her in the hospital with internal bleeding and she would not go to sleep until she had spoken to every single one of us.

Bruce Lipnick: One of them. That’s great.

Adi Soozin: All All 80. All 80. And the doctors were like,

Bruce Lipnick: 80.

Adi Soozin: I there’s 80. Yeah, there’s 80 zero of us. All Well,

Bruce Lipnick: Wow.

Adi Soozin: now now there’s more than 80 because a few more children have been born.

Bruce Lipnick: Yeah,

Adi Soozin: The doctors were blown away.

Bruce Lipnick: that’s crazy.

Adi Soozin: They were like, “I’ve never seen someone this.” So,

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00:25:36

Adi Soozin: I could fully understand how not being able to remember all 80 that that could that could just break break someone.

Bruce Lipnick: art.

Adi Soozin: Um, what made you decide to get into this

Bruce Lipnick: Well, it was because of my daughter to seeing the greatest music. And uh my mom also was uh she lived in Brooklyn and then took the train to Lincoln Center. She was a guild member, what do you call it? uh volunteer and uh you know I wanted to do something for her memory basically as well. If you look at the Renee Fleming films at the end are dedicated to my mother. Uh because uh she was so inconsc.

Adi Soozin: Yeah.

Bruce Lipnick: But also I started to see the benefits for the brain health and it’s now it’s the on everyone’s tongue is mental health brain health economy brain health brain health whether you went to Davos or Milkin wherever

Adi Soozin: Yeah.

Bruce Lipnick: that’s the topic now so it’s catching on I’ve been saying this for 5 years now everyone’s saying yeah yeah whatever but now it’s catching on everywhere because the population as I said will be two billion over 65

00:26:51

Adi Soozin: Yeah.

Bruce Lipnick: and that’s a lot of people in the world basically

Adi Soozin: Yeah. Well, that’s a testament to modern medicine with uh like you said the other day at breakfast,

Bruce Lipnick: Oh yeah,

Adi Soozin: every time you live another 10 years, they found all the cures for you to live another 20.

Bruce Lipnick: exactly. I’m trying to do that so I can keep going and build this company. But every day. is an opportunity. I’ll give you another side thing we’re doing. We have a it’s called a robotics genia robotics company to help the nursing shortage because in the United States it’s a disaster basically where

Adi Soozin: Yeah.

Bruce Lipnick: uh the there’s a little robot that goes with the nurse into the residence or the patient’s room takes all the information get sent it back to the nurse’s station it takes all your vital signs and I said you know there’s an iPad right on the little robot they said yeah uh for anxiety and loneliness and depression when they’re getting their pass and everything.

00:27:46

Bruce Lipnick: Let’s put some audio music on that they like, you know, something that they like.

Adi Soozin: No way.

Bruce Lipnick: We could build package and that saves the nurse about 3 four hours a shift. And you know,

Adi Soozin: Really?

Bruce Lipnick: when you look at the number of nurses that are retiring, uh, and the nurses because we don’t have, uh, who come from other countries who not coming in here anymore, this is a disaster. I’m sure it’s all over the world as well.

Adi Soozin: Yeah, I actually um I was across a project where we were looking at building energy infrastructure in developing nations and then um godmother of pas international uh deal was if we built the energy infrastructure and built the hospital and the school um she would put the people in that were

Bruce Lipnick: Mhm.

Adi Soozin: going to help educate the next generation of medical professionals.

Bruce Lipnick: That’s great. But in the US, I’m sorry. I’m sorry.

Adi Soozin: No, the so the nursing the nursing shortage is definitely something that’s being felt around the world and there there are a lot of people that are trying to work on addressing that right now.

00:28:46

Bruce Lipnick: Well, it’s it’s a huge huge problem. Um, so we’re working with this company to do that. Uh, but it’s just, uh, there’s such a need because the system in the US is kind of broken. Our health system, it’s just terrible and has to be redone. But if we can help and, uh, bring, like I said, quality of life and uh, some treatment with music, it’s why not? It doesn’t hurt you. We’re not telling you to take a drug where one day your finger falls off or or whatever happens, you know.

Adi Soozin: Oh my god.

Bruce Lipnick: We we No, seriously.

Adi Soozin: My father used to say Yeah. He used to say his favorite thing was to see the disclaimers at the end of every drug commercial because it was

Bruce Lipnick: Oh, that’s what I’m saying on TV when you say and then at the bottom you’re going to this going to happen.

Adi Soozin: like

Bruce Lipnick: You’re going to get this. You’re getting suicide. You’re going to die. I’ll keep the disease.

00:29:31

Adi Soozin: yeah.

Bruce Lipnick: You know the heck with the but that’s what’s going on.

Adi Soozin: He’s like, “How do they write these with a straight face?

Bruce Lipnick: I said, “Look at the look at these side effects.

Adi Soozin: How do they write these with straight face?” Like

Bruce Lipnick: My god, this is great. I can’t wait to get this drug. This is fantastic.” So So we know we have a great company building. We’ve been slowly doing it, not spending any big capital, just have proof of concept and proof of concept that people are have hired us, hired us in senior living. Uh, and we just got a huge huge contract with a Asian home group that has 11 million members. Uh, will be on their TV that they give out or sell to the home residents. So excited about at and uh it’s a European company that has 122 million. Uh so I want to get into Europe as fast as I can to service them.

Adi Soozin: Yeah.

Bruce Lipnick: But also as we said uh at the lunch when we got together that Asia is huge for this

00:30:29

Adi Soozin: No, I I agree completely. I’ll be over in Singapore next week in a couple days for the the F1. Um, but they’re the way that they do medicine over there, they’re very proactive with their the preventive medicine. And because of that,

Bruce Lipnick: Oh, they’re so far ahead of us in China in these places.

Adi Soozin: you see Oh,

Bruce Lipnick: It’s amazing. You know,

Adi Soozin: yeah.

Bruce Lipnick: I just look at the insurance.

Adi Soozin: They don’t even have Yeah. Sorry. Go ahead.

Bruce Lipnick: No, no, I was watching uh uh how you go into the hospitals in China, it’s like every two blocks is one and you go there, they treat you immediately and then you can get your prescriptions done immediately and it’s $7 or something like that.

Adi Soozin: Yeah. Yeah.

Bruce Lipnick: And I go, what? And here it’s a joke.

Adi Soozin: Yeah.

Bruce Lipnick: What’s going on? I’m sorry to say, but we got to we better straighten out here because uh the population is going to be 71 million Americans over 65 years of age by 2030. That’s 20% of the population.

00:31:21

Bruce Lipnick: And I don’t I don’t know uh what’s going to happen, where they’re going to go. Hospitals are closing everywhere. So, they really have to revamp this thing hopefully soon. We’ll see.

Adi Soozin: Yeah. So question for you on a completely different note because today’s episode is sponsored by National Energy Holdings. They’re they’re fighting the energy infrastructure uh conundrum we have in the US.

Bruce Lipnick: Right.

Adi Soozin: What are your what are your thoughts on the energy market? Um and thank you guys by the way for sponsoring today’s episode.

Bruce Lipnick: Okay. My thoughts on energy is uh I’m sorry we got into this war. That’s the first thing. Uh, we have plenty of oil to say the least. I’m sorry because I don’t see how it’s going to end so easily. Um, but you know, it’s my opinion. I hate to go into politics. I usually leave that aside. But the fact is we have so much oil in in Alaska if we want to tap it.

00:32:18

Adi Soozin: Mhm.

Bruce Lipnick: I just want want to be careful of the environment because it’s, you know, you want to see trees and you want to see animals running around.

Adi Soozin: Yeah.

Bruce Lipnick: I’m a big believer in animal uh preservation or saving them, but um there’s plenty of oil, there’s plenty of natural gas, but I’m also a big believer in green energy if we can get it done properly. I know China’s got a huge initiative there.

Adi Soozin: Yeah.

Bruce Lipnick: uh ours is fading away uh with this administration, but I’m sure things will correct. But, you know, it’s just this is an unnecessary uh bump in the road with the energy problem for us Europe and and Asia, I guess. And um

Adi Soozin: We do have all of the generators at National Energy Holdings.

Bruce Lipnick: Yep.

Adi Soozin: They are able to run on diesel, hydrogen or bofuels.

Bruce Lipnick: Right. Right.

Adi Soozin: So whenever there’s a push or a green energy option.

Bruce Lipnick: Go to the other. Yeah, you jump to the other one. But look what’s going on.

00:33:16

Adi Soozin: That is a really we

Bruce Lipnick: Yeah, look what’s going on with diesel here in the United States because that affects

Adi Soozin: Yeah. Well, well,

Bruce Lipnick: everything.

Adi Soozin: we we we have a lot of fuel sources in Pennsylvania and in Alaska that to your point,

Bruce Lipnick: Right.

Adi Soozin: we’re not even touching them.

Bruce Lipnick: That’s right. And uh you know, we need to do that. Now they’re saying uh they want to release the reserves in Europe for diesel and stuff like that. I don’t know if they’re going to do that. Uh I spoke to my one of our German partners or one of the continent people and they just said they don’t want to do anything

Adi Soozin: Yeah,

Bruce Lipnick: with the US. They kept they don’t know what’s going to happen the next day. You know if you make a deal this day that day.

Adi Soozin: that’s true.

Bruce Lipnick: So but you know I I believe that we have so much potential and intelligence uh to build things whether it’s AI initiate initiative but also we have a lot of reserves everywhere everywhere.

00:34:08

Adi Soozin: Yeah,

Bruce Lipnick: So I think we could

Adi Soozin: we also have uh the Pepsi family. The third generation of the Pepsi family is developing a bio fuel

Bruce Lipnick: Yeah.

Adi Soozin: supply.

Bruce Lipnick: Uhhuh. Okay.

Adi Soozin: Andy Weinstein and he’s already sold every molecule,

Bruce Lipnick: Don’t know.

Adi Soozin: pre-sold every molecule that they manufacture for the first five years for the first three uh locations,

Bruce Lipnick: Okay.

Adi Soozin: the first three sites that they build.

Bruce Lipnick: Very cool.

Adi Soozin: Yeah.

Bruce Lipnick: But you’re but you’re right.

Adi Soozin: And he’s he’s

Bruce Lipnick: O oil touches everything and and the energy touches everything and we

Adi Soozin: Yeah, it does. Isn’t it?

Bruce Lipnick: don’t uh uh think about the future and not yesterday not tomorrow uh being happy or whereas other countries could think about 20 years out you know the Asian countries think 20 years out we think uh the next quarter you know what’s going to make results on Wall Street or

Adi Soozin: Yeah, we actually uh the investor meeting we were in before this was about taking all of the parking lots of uh stadiums and sports arenas across the country

00:35:08

Bruce Lipnick: Yeah.

Adi Soozin: and funding placing solar across them

Bruce Lipnick: Yeah. Why not?

Adi Soozin: because equivalent to solar across all farmlands but then we keep our farmlands and they’re offering shade and wind and rain protection to the audience.

Bruce Lipnick: Right.

Adi Soozin: um with with the solar coverage of the parking lots, but we’re leaving our farmlands intact.

Bruce Lipnick: Well, we better protect our farmlands because uh they’re not doing well here in this country. Uh they’re going out of business left and right. But we’ll see. Hopefully it’ll it’ll it’ll correct. But yeah, so I I totally agree that we we could do the right thing if we have the right people doing it. That’s all.

Adi Soozin: So, uh, coming full circle back to stage access,

Bruce Lipnick: Yes. Okay.

Adi Soozin: we’re going to embed the one pager into the web page for this. I’m also going to include for those of you tuning in who heard that it helped with my children’s uh linguistic capabilities and want to download it yourself right now for either your loved ones grandparents, your great-grandparents, whoever. Um, we will also embed the link for you to download app, go right to the website. You can do your own subscription. It’s an annual subscription that’s actually cheaper than Netflix, Disney, any of those,

Bruce Lipnick: Yeah,

Adi Soozin: but the difference is you’re building their brain rather than it. Um,

Bruce Lipnick: right.

Adi Soozin: and then if anyone would like to get in touch to learn more about the investment opportunity, uh, I’ll be the gatekeeper so you don’t get thousands of emails with spam.

Bruce Lipnick: Whatever.

Adi Soozin: So you can you can you can reach out to me on WhatsApp or LinkedIn and I’ll

Bruce Lipnick: All

Adi Soozin: connect you guys. Uh thanks so much time.

Bruce Lipnick: right. Thank you so much for having me on the show. I really appreciate to get the word out to what’s going on.

Adi Soozin: Yeah, of course. All right, bye guys. Till next time.

Bruce Lipnick: Okay. Thank you.

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