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Meet the Marketer With Multiple Successful Exits: Maria Sirotkina on 9×90™ (#26)

9x90 Episode 26 https://youtu.be/0hCxEiyepiI About this episode For those of you who don’t know Maria Sirotkina, she’s a dynamic growth strategist who has successfully exited two startups and now serves as a fractional CMO, specializing in scaling FinTech and EdTech companies from 0 to 8 figures in revenue. Maria is known for building and optimizing high-performance growth teams and is a true powerhouse when it comes to community building—having grown one brand’s community to over 150,000 members in just a year. Her ability to blend strategic marketing with authentic brand engagement makes her a standout force in today’s startup ecosystem. In this podcast episode, we dive into practical growth strategies with Maria Sirotkina, touching on: The power of user-generated content (UGC) and why video testimonials convert better than traditional formats Tools that simplify collecting and organizing testimonials—including tagging features that help marketers use the right testimonial at the right time…

From Working With Snoop Dogg to Leading IPOs: Jorge Olson is Building Empires in CPG – 9×90™ (#27)

9x90 Episode 27 About this episode In this lively episode, Jorge Olson shares his unique approach to influence and marketing—starting every keynote with salsa dancing to connect and captivate his audience before saying a word. From blending passion and humor on stage to launching consumer goods with ready-to-go formulas, Jorge reveals how happiness and authenticity fuel his success. He also dives into his upcoming books, the power of self-publishing, and why practicing joy is the ultimate superpower in business and life. Get ready to be inspired, laugh, and maybe even dance along! The Transcript This transcript was generated by AI & edited by ChatGPT: Adi Soozin: Hello everyone, and welcome to another episode of 9x90. Today, we have a very special guest with us: Jorge Olson. Are you related to the Olsen twins? I forgot to ask. Jorge Olson: I am not. Adi Soozin: Just the same last name. We'll…

Meet the CEO of Bafu: The FinTech Startup Every Bank Would Love to Buy Next – 9×90™ (#25)

9x90 Episode 25 https://youtu.be/BXVPqHHYl-E About this FinTech Startup Bafu - Bucks for U Pitch DeckDownload About this episode In this compelling episode, Adi Soozin, a 5th-generation investor, sits down with Henry Grijalba, the CEO of a swoon-worthy fintech company, to discuss the high-stakes world of fintech and the art of navigating a successful exit. Henry shares his company’s two-pronged strategy for scaling and exiting—through acquisition by a major bank or a public IPO—and offers hard-earned lessons on persistence, adaptability, and innovation in a highly competitive industry. Adi complements the conversation with her own expertise, revealing how aligning branding and strategy with an ideal acquirer can significantly boost a company’s chances of being acquired. Throughout this dynamic discussion, Adi and Henry explore the challenges of regulatory hurdles, dealing with ruthless competitors, and leveraging the power of mentorship and networks. Packed with insights for entrepreneurs, investors, and startup enthusiasts, this episode provides…

Meet the IE Business School Alumni Woking on a Best Seller Together – Ryan Monahan, Adi Soozin & Mihir Bhalla (#24)

9x90 Episode 24 https://youtu.be/3wclTr8Wd6M?si=th-_6jW-WjBGRz13 About this episode The text below was generated by AI & edited by ChatGPT: Unlocking the Secrets of High-Performance Collaboration in Business In today's dynamic business landscape, collaboration among top professionals has become a cornerstone of achieving exceptional results. This article delves into the rich insights from industry leaders who have successfully collaborated to write a bestseller. Their journey illustrates the power of strategic partnerships, personal growth, and a commitment to continuous learning. The Art of Collaborative Synergy Achieving remarkable success often hinges on the ability to collaborate effectively with others. Successful partnerships can propel individuals and businesses to heights they could not reach alone. Successful alumni from one of the world's leading business schools shared that their collaboration for a book stemmed from a mutual understanding of the importance of sharing experiences and insights from their diverse professional backgrounds. By leveraging their unique skill sets,…

The Legend of Leadership: Jay Almeida’s Impact as an International Bank President and Rotarian – 9×90™ (#23)

9x90 Episode 23 https://youtu.be/e7TxKM0UUjY About this episode Jay Almeida is a distinguished business leader and bank executive whose background in both global finance and prestigious philanthropy set him apart as a trailblazer in every endeavor he undertakes. With a wealth of international experience, Jay has become a respected figure in the worlds of banking, commercial real estate, and philanthropy. His visionary leadership has spanned notable organizations, including his tenure as the past president of Citibank Latin America (Latam) and his current role as President and CEO of BankVision US Corp. Throughout his career, Jay has consistently demonstrated his ability to drive growth, innovation, and strategic insight, solidifying his position as a key figure in the global financial sector. As a dedicated member of the Rotary Club of Miami, Jay has played a pivotal role in spearheading initiatives that continue to have a lasting impact on the community. Under his leadership,…

From Frozen Yogurt to Wall Street, Meet the Kingmaker: Steve Beninati on 9×90™ (#22)

9x90 Episode 22 https://youtu.be/tws0WhuiNcY About this episode In this compelling and candid conversation, two renowned leaders—Steve Beninati, a celebrated Wall Street executive with decades of entrepreneurial excellence, and Adi Soozin, a fifth-generation investor and visionary marketing strategist—exchange transformative insights on resilience, leadership, and the art of creating meaningful connections. From reflections on balancing high-stakes careers with personal passions to navigating the challenges of public scrutiny and sustaining authenticity, this interview offers a rare glimpse into the minds of two industry titans. Perfect for aspiring entrepreneurs, seasoned professionals, and anyone seeking inspiration, this coffee-chat-style interview encapsulates the power of perseverance and the beauty of human connection in a fast-paced world. The Transcript This transcript was generated by AI & edited by ChatGPT: Adi Soozin: Hello, everyone, and welcome to a very special episode of 9x90. Today, we are privileged to have with us one of New York City's most esteemed banking…

Meet Amir Emacha: Private Equity’s Favorite Founder (#21)

9x90 Episode 21 https://youtu.be/9OFc5ru66_s About this episode In this episode of 9x90™, Adi Soozin sits down with Amir Emacha, founder of Microhub, to discuss a revolutionary solution to one of the biggest headaches for property managers and tenants alike: package delivery. From transforming how multifamily properties handle the influx of daily deliveries to reimagining high-value lobby spaces, Amir shares how Microhub is solving logistical challenges and enhancing resident satisfaction. Adi and Amir explore the intersection of real estate development, technology, and tenant retention, diving into the benefits of Microhub’s model for property owners and managers. With insights into Miami’s dynamic neighborhoods like Wynwood and Brickell, they highlight the growing demand for efficient, last-mile delivery solutions. Whether you're a real estate investor, property manager, or simply interested in how innovation is reshaping urban living, this episode delivers fresh perspectives and actionable insights. Tune in to learn why Microhub is a no-brainer…

Meet Khurram: The Tech Genius Building a Real World Jarvis (#19)

9x90 Episode 19 https://youtu.be/I4HfdguN3WI About this episode Discover how Khurram & his team are responding to loss & tragedy by reshaping home security. In this exciting episode, Khurram, a tech genius from Irvine & the founder of Irvinei, shares his experiences and insights on building a groundbreaking home security system that operates like Jarvis from Iron Man. Key highlights include his motivations for creating this technology, the unique features that set it apart, and how it addresses pressing safety concerns like monitoring for falls and medical emergencies. Khurram also reveals the innovative algorithms that help families care for loved ones with health issues, ensuring that help is just a moment away. The Transcript Adi Soozin: Welcome, everyone, to another exceptional episode of our series. Today, we have an extraordinary guest joining us. Khurram Hussain, an esteemed serial entrepreneur and AI innovator, is here with us. Born in Karachi, Pakistan, Khurram’s…

Meet the Growth Hacker’s Favorite Growth Hacker: Brian Swichkow on 9×90™ (#18)

9x90 Episode 18 https://youtu.be/G311MCgYtl0?si=rqvY-XAwt7DdR2kZ About this episode In this exclusive 9x90™ episode, Adi Soozin and Brian Swichkow bring together their unmatched expertise in growth hacking, storytelling, and next-level innovation. Brian, hailed as one of the world's most accomplished growth hackers, shares his extraordinary journey, from breaking digital barriers with Fortune 1000 campaigns to pioneering AI-driven ad strategies that redefine engagement. Adi opens up about the pivotal role Brian played in shaping her career, crediting him for inspiring her to achieve record-breaking marketing feats and creating transformative software solutions. Their dynamic chemistry leads listeners through captivating rabbit holes—from Reddit ad exploits that led to life-changing moments to revolutionary zero-day growth hacks that left tech giants in awe. Discover the art and science behind creating unconventional pathways to exponential growth, learn how Brian's latest venture, Mythos, is rewriting the rules of digital advertising, and get a glimpse of how AI is reshaping…

Meet Nadezda Kopievskaya Contributing Author to the Indispensable Guide to Growth Hacking™ on 9×90™ (#17)

9x90 Episode 17 https://youtu.be/Lb7Bjhikxl4 About this episode Growth Hacking Across Cultures: Insights from Google, AI, and Supercomputers with Nadezda Kopievskaya In this inspiring episode of 9x90™, host Adi Soozin is joined by Nadezda Kopievskaya—a powerhouse in international marketing and product strategy. Nadezda shares her remarkable journey, from launching Google’s international billing system and working with PwC to leading projects for one of the world’s top supercomputers and co-founding a successful tele-health startup. Together, Adi and Nadezda explore: How cultural upbringing influences leadership and marketing strategies. The power of aligning global teams across continents and disciplines. Growth hacking secrets and navigating uncertainty in rapidly changing markets. Why keeping the big picture in mind leads to long-term success. Dive into behind-the-scenes insights from their collaboration on an upcoming international marketing playbook and discover actionable strategies for launching and scaling products in diverse markets. Whether you're scaling a startup or leading a global…

Meet President Dan Rizzi (#16)

9x90 Episode 16 https://youtu.be/6UIK3ZnnM_o The Free Gift Ladies & Gents, Here is the playbook that we discuss in this video decided to share with all of our listeners: The Transcript Adi Soozin: Hello everyone and welcome to another episode of the 9x90 show. Usually we feature the most incredible startup founders from around the world. Today we're going to switch things up and I am actually going to introduce you to someone that I consider a personal mentor and coach of mine. We have the same knee injury. So I think that was like, the foundation of our friendship was. You don't have any ligaments in your knee either. We should be best friends. So, a lot of our calls start with, How are you surviving the hurricane? I was your knee. Have you tried this pain management thing but he is absolutely an amazing guy. You guys are going…

Chris Alman the King of Exit Strategies (#15)

9x90 Episode 15 https://www.youtube.com/watch?v=IHNYCaZteHw The Free Gift Ladies & Gents, Let's give a special thanks to Chris for this amazing FREEBIE that he's very generously decided to share with all of our listeners: The Transcript Adi Soozin: All Hey everybody and welcome to another 9x90 episode. We are going to be speaking with Chris today about a very very interesting topic that we have not covered on the show yet, but I think is highly relevant to a lot of you out there with your own company looking at potentially. being acquired one day. So I want to thank Chris for coming on and taking time to cover this very interesting topic with us. Tell us about what he's doing in the m&a space and how you can reach out to him later. But first, I think we want to hear is origin story how we got started why he's…

Diana Hernandez -From Corporate Success to CBD Wellness (#14)

9x90 Episode 14 Diana Hernandez is a Business Administrator, holding a Master's degree in Corporate Communications from the Instituto de Empresa in Madrid. With over 15 years of professional experience, she has honed her expertise in the areas of human resources, marketing, and project management, with a particular focus on aligning people, teams, and business units. Diana's career journey has taken her through diverse sectors, including fast-moving consumer goods and technology companies, where she played a pivotal role in marketing. In addition to her marketing acumen, she has delved into the realm of HR consultancy, where her knowledge and insights have proven invaluable in executing projects, product launches, and effective commercial management. Notably, Diana has also taken the lead in a groundbreaking project related to CBD within a multinational Medicinal Cannabis company. Her wealth of experience, particularly in the field of HR, has equipped Diana with the skills and strategic…

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9×90™ Presents: The AMA after Adi Soozin made 400% ROI in crypto this year (#13)

9x90 Episode 13 This event is brought to you by 9x90™ This event was hosted by Mihir Bhalla https://www.linkedin.com/in/mihirbhalla/, who was joined by Adi Soozin Some of you have asked for us to step a little bit outside of the startup world for a day, to speak about how Adi Soozin has used her startup knowledge and experience to make money trading crypto currencies. Please note that this interview is of a marketer, just sharing her experience with friends. Nothing in this video is to be taken & interpreted as a form of financial advice. If you would like to join the crypto conversation on Telegram, here is the link: https://t.me/fiveto10 Below is more information on the platforms I use for trading Referral links allow you & your friend to pocket the money that a company would have spent on paid advertising, to attract a new client. So when you…

3 VCs Answer: What Five Things Do You Look For When Choosing Which Startups to Invest In? (#12)

9x90 Episode 12 This event is brought to you by 9x90™, Shorooq Partners, Molo9™ & The IE Alumni Club of Saudi Arabia. This event was hosted by Adi Soozin https://www.linkedin.com/in/adisoozin/, who was joined by three panelists: Mahmoud Adi : Technology Enthusiast & Investor Almudena Ruiz-Giménez Úbeda: Private Equity ManagerDr. Faisal Al-Kadi : Investor & Business Leader This event was broken down into three parts: Part 1 - Introduction of Panelists Part 2 - What Five Things Do You Look For When Choosing Which Startups to Invest In? Part 3 - Questions from the audience https://www.youtube.com/watch?v=BeDM1Y22R3Q Listen to this as a podcast on your favorite platform: