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Reinventing Modern Medicine: How Todd Perman’s Getting Higher Returns With Preventative Medicine on 9×90™ (#56)

About this episode This isn’t just another healthcare discussion — it’s a paradigm shift in how medicine is monetized. Todd Perman is showing investors, clinicians, and founders that the financial future of healthcare lies in prevention, not repair — and he’s proving it at scale. For decades, the U.S. healthcare system has been locked in a “break-fix” mindset — waiting for disease to advance before profiting from treatment. Todd Perman, CEO & General Partner of Seed Healthcare, has cracked the code on something bigger: making preventative medicine exponentially more profitable than the old model. With a $100M venture fund and a portfolio focused on early disease detection, disruptive diagnostics, and lifestyle-enhancing therapies, Todd is proving that the economics of prevention can not only work — they can outperform the entrenched, reactive system. In this high-stakes 9x90™ conversation, Todd and Adi go deep into the science, the economics, and the personal…

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Inside the World of Luxury Fix & Flips: Roberto Bolona of Brenner Cox™ on Speed, Precision, and 33% IRRs on 9×90™ (#54)

About this episode What if your next real estate investment didn’t take years to yield returns—and came with white-glove service, real-time reporting, and a team that can flip three luxury mansions faster than most contractors finish one? In this episode, Adi Soozin interviews Roberto Bolona, CEO of Brenner Cox™ the favorite Luxury Real Estate Development company of investors. Brenner Cox™ is the secret weapon behind some of South Florida’s most profitable, high-speed luxury mansion flips (don't believe me? checkout the images below). In this episode Roberto reveals how his team transformed a $1.1M teardown into a $10M mega-estate—with precision upgrades that included a custom gym, guest house, and basketball court. In this episode you will hear how Brenner Cox™ offers an average of 33% IRRs to their investors in as little as 12 months. While most flippers lose money hiring cheap & incompetent contractors, Roberto's team keeps elite investors at…

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Professional Athlete Angella Goran on Fintech and Her Billion Dollar Blueprint for Sport-Centered Cities 9×90™ (#43)

About this guest For those of you who do not know Angella Goran, she … World-Class Athlete & Record Holder - Angella has represented Canada at the highest levels—rowing, triathlon, and elite cycling—and currently ranks among the world’s top female indoor cyclists. In 2022, she broke the Canadian National Elite Women’s 1‑Hour Indoor Cycling record and is training to set a new UCI 1‑Hour World Record. Fintech Pioneer & Social-Impact Founder - As the first female founder of a Neobank in North America, Angella launched TAPanGO Technologies, specializing in embedded finance and wellness. Her innovative platform ATHLETICA Rewards™ bridges banking, loyalty, and health incentives—earning attention as a disruptive force in digital banking. Champion for Youth & Women’s Empowerment - Beyond fintech and fitness, Angella is a proven social-impact entrepreneur. From biking 10,000 km across Canada to raise millions for youth sports, to launching The Power Hour™—a global wellness initiative aiming for…

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Scientific American Took Notice. Smart Investors Are Too: The $500M Medtech Titan’s Breakthrough Discovery on 9×90™ (#42)

About this guest For those of you who do not know John MacMahon, he … Built and exited four medtech companies from concept to acquisition, with a combined valuation exceeding $500 million. Led groundbreaking work in NB-UVB phototherapy, positioning Cytokind as a leader in the race to develop a breakthrough treatment for autoimmune diseases. Featured in the cover story of Scientific American for pioneering research in phototherapy and multiple sclerosis, with $4M in equity capital currently being raised for a pivotal FDA trial. About this episode What if the most affordable and effective treatment for autoimmune diseases isn’t a pill—but light? In this episode, Adi Soozin interviews John McMahon, the medtech veteran behind over $500 million in exits and now co-founder of Cytokind, a company harnessing narrowband UVB phototherapy to retrain the immune system—safely, affordably, and with stunning early results. Recently featured on the cover of Scientific American, Cytokind’s tech…

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Building Billions: Stephen’s Journey Driving $8B in Multifamily Investments & Developments on 9×90™ (#40)

About this guest For those of you who do not know Stephen, Transformed Dermot Company’s Growth - Stephen orchestrated the strategic transformation of The Dermot Company, growing its assets under management from approximately $1 billion in 2015 to about $4 billion today — managing a vast portfolio of 21 properties and over 6,000 apartments. This impressive expansion marks him as a visionary leader in multifamily real estate. Led Over $8 Billion in Multifamily Investment - With a career spanning decades, Stephen has driven over $8 billion in multifamily investment and development projects across the U.S., demonstrating unparalleled expertise and influence in shaping the country’s rental housing market. Deep Industry Experience & Strategic Insight - Before leading Dermot, Stephen built a strong foundation through roles like founding Meridian Realty Partners, VP of Development at Archstone and Homestead Village, and early work as an analyst at Cushman & Wakefield — giving him…

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From Rocket Science to Rum Shots: The Unexpected Journey Behind Ethan Boivie’s ANTI on 9×90™ (#34)

9x90 Episode #34 About This Guest For those of you who do not know Ethan Boivie: He is a Rocket scientist turned entrepreneur: Ethan holds a mechanical engineering degree, worked in aerospace consulting and did glacier research at Columbia University before attending IE Business School. IE Business School alumnus: Completed an International MBA with honors in Madrid, receiving awards for academic & entrepreneurial excellence. Founder & CEO of ANTI Elixir: Created a science-based, party-friendly anti‑hangover drink, leveraging his technical background and startup experience. Diverse experience: Early roles included investment banking in New York, real estate growth strategy, intelligence program management (NGA), and even volunteering/teaching at a Buddhist temple. About This Episode In this candid and hilarious episode of 9x90™, Adi Soozin sits down with one of her best friends from business school—Ethan Boivie—a literal rocket scientist turned entrepreneur & the infamous mastermind behind the anti-hangover drink ANTI. They explore Ethan's…

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The Epic Comeback Story of the Man, the Myth, the Legend: Eric Brody “Professor E” on 9×90™ (#32)

9x90 Episode #32 About this episode In this captivating episode of 9x90™, Adi Soozin sits down with the one and only Eric Brody—some of you might know him as Professor E. He’s earned a serious reputation in real estate, but what really sets him apart is his comeback story. Adi Soozin first met Eric at a crowded tech conference and instantly knew: “Everyone needs to hear this guy’s comeback story—it is legendary.” In this raw, no-fluff conversation, Eric shares how he went from unpaid office grunt at his dad’s architecture firm to becoming a deal-maker, construction expert, and founder of ANAX™ (an enabled capital advisor) is reshaping real estate capital markets. From late nights in construction school to hustling weekends as a broker, Eric reveals how obsession, iteration, and a warrior’s mindset built his path back from rock bottom. This episode is a must-listen for anyone rebuilding, reinvesting, or just…

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From Fashion to Real Estate Funds to Vertical Farming: Jean Paul Szita’s $1.2B Journey (#30)

9x90 Episode #30 About this episode In this episode of 9x90™, Adi Soozin interviews Jean Paul Szita, founder of Beao Investments, whose career spans from launching a fashion business to managing $1.2 billion in real estate funds—and now, pioneering innovation in vertical farming. Jean Paul shares how his background in consumer goods and real estate laid the foundation for his latest venture, Sunny Greens Farm, a forward-thinking vertical farming company. He discusses the importance of scalability, lean team structures, strategic outsourcing, and aligning investor interests in every phase of business. This conversation dives deep into the business-first mindset required to succeed in emerging industries like agricultural technology, and why trust, integrity, and solving real-world problems matter more than ever. Show Notes Generated by Gemini These show notes were generated by AI Introduction to BEO Investments and Jean Paul Adi Soozin introduced Jean Paul, the founder of BEO Investments, highlighting their…

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Meet Aunt Sue Hrib: Bold. Fierce. Unstoppable. BIATCH Tequila Dares to Do It Differently (#28)

9x90 Episode #28 About this episode In this episode, Adi Soozin sits down with Aunt Sue, the founder and visionary behind BIATCH Tequila—a 100% woman-owned brand unapologetically disrupting the $400B spirits industry. From the bold, lip-shaped bottle to its empowering mission, Aunt Sue shares how she transitioned from ERP consulting to tequila, leveraging her supply chain expertise and passion for supporting women entrepreneurs. You'll hear how BIATCH is more than a drink—it’s a movement. Sue dives into trademark strategy, the story behind the brand’s provocative name, building a brand in a male-dominated space, mentorship, philanthropy, PR, e-commerce growth plans, and their current Series A raise. If you care about bold branding, authentic leadership, or breaking glass ceilings—this episode is for you. About this episode For those of you who do not know Aunt Sue, she is: Founder & driving force behind BIATCH TequilaSue Hrib founded BIATCH Tequila, a 100% woman-owned spirits brand,…

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Meet the CEO of Bafu: The FinTech Startup Every Bank Would Love to Buy Next – 9×90™ (#25)

9x90 Episode 25 https://youtu.be/BXVPqHHYl-E About this FinTech Startup Bafu - Bucks for U Pitch DeckDownload About this episode In this compelling episode, Adi Soozin, a 5th-generation investor, sits down with Henry Grijalba, the CEO of a swoon-worthy fintech company, to discuss the high-stakes world of fintech and the art of navigating a successful exit. Henry shares his company’s two-pronged strategy for scaling and exiting—through acquisition by a major bank or a public IPO—and offers hard-earned lessons on persistence, adaptability, and innovation in a highly competitive industry. Adi complements the conversation with her own expertise, revealing how aligning branding and strategy with an ideal acquirer can significantly boost a company’s chances of being acquired. Throughout this dynamic discussion, Adi and Henry explore the challenges of regulatory hurdles, dealing with ruthless competitors, and leveraging the power of mentorship and networks. Packed with insights for entrepreneurs, investors, and startup enthusiasts, this episode provides…

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Meet Amir Emacha: Private Equity’s Favorite Founder (#21)

9x90 Episode 21 https://youtu.be/9OFc5ru66_s About this episode In this episode of 9x90™, Adi Soozin sits down with Amir Emacha, founder of Microhub, to discuss a revolutionary solution to one of the biggest headaches for property managers and tenants alike: package delivery. From transforming how multifamily properties handle the influx of daily deliveries to reimagining high-value lobby spaces, Amir shares how Microhub is solving logistical challenges and enhancing resident satisfaction. Adi and Amir explore the intersection of real estate development, technology, and tenant retention, diving into the benefits of Microhub’s model for property owners and managers. With insights into Miami’s dynamic neighborhoods like Wynwood and Brickell, they highlight the growing demand for efficient, last-mile delivery solutions. Whether you're a real estate investor, property manager, or simply interested in how innovation is reshaping urban living, this episode delivers fresh perspectives and actionable insights. Tune in to learn why Microhub is a no-brainer…

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Meet Khurram: The Tech Genius Building a Real World Jarvis (#19)

9x90 Episode 19 https://youtu.be/I4HfdguN3WI About this episode Discover how Khurram & his team are responding to loss & tragedy by reshaping home security. In this exciting episode, Khurram, a tech genius from Irvine & the founder of Irvinei, shares his experiences and insights on building a groundbreaking home security system that operates like Jarvis from Iron Man. Key highlights include his motivations for creating this technology, the unique features that set it apart, and how it addresses pressing safety concerns like monitoring for falls and medical emergencies. Khurram also reveals the innovative algorithms that help families care for loved ones with health issues, ensuring that help is just a moment away. The Transcript Adi Soozin: Welcome, everyone, to another exceptional episode of our series. Today, we have an extraordinary guest joining us. Khurram Hussain, an esteemed serial entrepreneur and AI innovator, is here with us. Born in Karachi, Pakistan, Khurram’s…

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Meet the Growth Hacker’s Favorite Growth Hacker: Brian Swichkow on 9×90™ (#18)

9x90 Episode 18 https://youtu.be/G311MCgYtl0?si=rqvY-XAwt7DdR2kZ About this episode In this exclusive 9x90™ episode, Adi Soozin and Brian Swichkow bring together their unmatched expertise in growth hacking, storytelling, and next-level innovation. Brian, hailed as one of the world's most accomplished growth hackers, shares his extraordinary journey, from breaking digital barriers with Fortune 1000 campaigns to pioneering AI-driven ad strategies that redefine engagement. Adi opens up about the pivotal role Brian played in shaping her career, crediting him for inspiring her to achieve record-breaking marketing feats and creating transformative software solutions. Their dynamic chemistry leads listeners through captivating rabbit holes—from Reddit ad exploits that led to life-changing moments to revolutionary zero-day growth hacks that left tech giants in awe. Discover the art and science behind creating unconventional pathways to exponential growth, learn how Brian's latest venture, Mythos, is rewriting the rules of digital advertising, and get a glimpse of how AI is reshaping…

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Diana Hernandez -From Corporate Success to CBD Wellness (#14)

9x90 Episode 14 Diana Hernandez is a Business Administrator, holding a Master's degree in Corporate Communications from the Instituto de Empresa in Madrid. With over 15 years of professional experience, she has honed her expertise in the areas of human resources, marketing, and project management, with a particular focus on aligning people, teams, and business units. Diana's career journey has taken her through diverse sectors, including fast-moving consumer goods and technology companies, where she played a pivotal role in marketing. In addition to her marketing acumen, she has delved into the realm of HR consultancy, where her knowledge and insights have proven invaluable in executing projects, product launches, and effective commercial management. Notably, Diana has also taken the lead in a groundbreaking project related to CBD within a multinational Medicinal Cannabis company. Her wealth of experience, particularly in the field of HR, has equipped Diana with the skills and strategic…

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From Wall Street to Silicon Valley: Fostering Human Connection Through Technology, Meet Daniel Liebeskind, the CEO and Founder of Topia (#11)

9x90 Episode 11 Daniel Liebeskind is the founder and CEO of Topia, a fully customizable spatial-based virtual gathering platform that launched in May 2020. Topia found quick success by Summer, hosting over 25,000 people as a co-sponsor of Burning Man, providing virtual event spaces for Fortune 100 companies, IPO celebrations, and music festivals, as well as hosting birthday parties, reunions, and workspaces. https://youtu.be/v-vfxgBpX0E Listen to this as a podcast on your favorite platform: Daniel’s journey with technology and entrepreneurship began at an early age and took him from Wall Street to Silicon Valley, and now, Los Angeles.  Born in White Plains, NY, he watched and learned from his dad, who commuted to the city every day, where he ran a financial services firm and invented technology platforms for the insurance industry.   An avid baseball card collector, Daniel’s first startup at the age of 8 was trading, buying, and selling cards…

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