Professional Athlete Angella Goran on Fintech and Her Billion Dollar Blueprint for Sport-Centered Cities 9×90™ (#43)
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About this guest
For those of you who do not know Angella Goran, she …
- World-Class Athlete & Record Holder – Angella has represented Canada at the highest levels—rowing, triathlon, and elite cycling—and currently ranks among the world’s top female indoor cyclists. In 2022, she broke the Canadian National Elite Women’s 1‑Hour Indoor Cycling record and is training to set a new UCI 1‑Hour World Record.
- Fintech Pioneer & Social-Impact Founder – As the first female founder of a Neobank in North America, Angella launched TAPanGO Technologies, specializing in embedded finance and wellness. Her innovative platform ATHLETICA Rewards™ bridges banking, loyalty, and health incentives—earning attention as a disruptive force in digital banking.
- Champion for Youth & Women’s Empowerment – Beyond fintech and fitness, Angella is a proven social-impact entrepreneur. From biking 10,000 km across Canada to raise millions for youth sports, to launching The Power Hour™—a global wellness initiative aiming for a Guinness World Record—she exemplifies mission-driven leadership
About this episode
In this powerhouse episode of 9×90™, Adi Soozin sits down with Angella Goran—a world-record-holding elite cyclist turned fintech founder who is rewriting the playbook on impact, innovation, and investing. From cycling 10,000 km across Canada to raise millions for youth, to launching TAPanGO Technologies—North America’s first female-founded neobank—Angella reveals how she’s merging embedded finance, behavioral psychology, and health-focused loyalty into a movement.
But she doesn’t stop there. Angella is building a real estate fund around women’s sports ecosystems—complete with stadiums, affordable housing, and decentralized fintech—designed to generate generational wealth and measurable social ROI. Fueled by grit forged in global athletic arenas and inspired by the strength of her single mother, Angella’s mission is as personal as it is powerful. This episode is a masterclass in courage, conviction, and capital innovation.
If you’re an investor, innovator, or leader looking for the future before the market catches up—this conversation is your front-row seat.
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Show Notes Generated by Gemini
These show notes were generated by AI
- Introduction of Angella Goran Adi Soozin introduced Angella Goran, highlighting their background as a neo banking fintech founder, world-record holding cyclist, social impact entrepreneur, and their recent venture into real estate (00:00:00). Angella Goran expressed their pleasure in being on the podcast and acknowledged the other impressive interviews on the platform (00:01:17).
- TAPanGO Technologies’ Vision Adi Soozin inquired about TAPanGO’s focus on the intersection of finance, wellness, and community and how loyalty programs can evolve beyond points (00:02:09). Angella Goran explained that TAPanGO aims to authenticate individuals at banks and offer true loyalty beyond discounts, focusing on direct cash rewards by streamlining transactions and reducing costs for merchants (00:04:00). This approach stems from their observations about the lack of financial literacy education and the hidden fees in traditional banking (00:03:07) (00:07:54).
- Lessons from Previous Venture Adi Soozin asked about the lessons Angella Goran learned from their previous edtech venture, Socks in the School, and how they are being applied to TAPanGO and its Athletica Rewards program (00:05:57). Angella Goran shared that Socks in the School, which involved high schools running small businesses selling socks for youth causes, taught them the importance of purpose and the inefficiencies in transaction fees, inspiring the creation of TAPanGO to directly benefit the end-user (00:06:59).
- Investor Interest in TAPanGO Adi Soozin inquired about the unique value proposition that attracted investors to TAPanGO’s oversubscribed seed round, particularly its focus on embedded finance and health-focused loyalty (00:08:45). Angella Goran explained that they strategically chose angel investors and family offices and emphasized the patent-pending technology. They also highlighted the opportune timing in the fintech space and their preference for strategic partnerships over traditional VC funding (00:09:48).
- Impact of Athletic Background Adi Soozin noted the commonality of successful founders having an athletic background and asked Angella Goran how their experiences in rowing, triathlon, and cycling shaped their mindset and strategy as a founder (00:10:43). Angella Goran affirmed that the mindset of a professional athlete, including grit, resilience, determination, and passion, is very similar to that of an entrepreneur. They emphasized the early learning of failure and the importance of teamwork and adaptability (00:11:42).
- Real Estate Fund Focused on Women’s Sports Adi Soozin asked Angella Goran to elaborate on their real estate fund centered on women’s sports leagues and how it integrates stadiums, urban agriculture, affordable housing, and a decentralized fintech platform to create social and financial ROI (00:15:59). Angella Goran envisions building micro-ecosystems around women’s sports stadiums, including residential, commercial, and recreational spaces, all integrated with the TAPanGO platform for a closed-loop economy (00:17:04). This initiative aims to address affordable housing and create community-focused environments while capitalizing on the rise of women’s sports (00:17:58) (00:27:23).
- Motivation Behind the Ecosystem Adi Soozin delved into Angella Goran’s personal drive behind building this ecosystem, noting its potential to address challenges related to single-parent households and community support (00:18:50). Angella Goran shared that their upbringing in a single-family home and witnessing their mother’s strength instilled a desire to create more supportive and equitable environments for the next generation (00:19:53). They view this as a long-term responsibility focused on building thriving communities with opportunities for all (00:22:02).
- Time and Team Management Strategies Adi Soozin asked Angella Goran about the tools and tactics they use for effective time and team management. Angella Goran emphasized the importance of scheduling and visual organization, stemming from their athletic background and early career experiences (00:29:12). They also highlighted the open and remote-friendly culture of their team, built on trust and allowing individuals to manage their own time, fostering long-term loyalty and attracting experienced mentors (00:30:07). Adi Soozin mentioned the importance of setting strong boundaries (00:31:41).
- Contact Information for Investors Adi Soozin asked for the best way for investors to get in touch with Angella Goran, given their interest in the vision and commitment (00:32:28). Angella Goran stated their approachability and provided their email address (angela@TAPanGO.com) and the contact information for their CFO, Jim Anderson, as secondary contact. Adi Soozin offered to facilitate connections through their network as well (00:33:21).
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Molo9™ – The Proven Path to Profit
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Tools of Marketing Titans™
A comprehensive guide featuring over 90 actionable marketing projects from global experts who have built and led renowned brands, generating billions in revenue. This resource offers practical strategies to accelerate growth, including insights on leveraging AI tools like ChatGPT for sustainable revenue.
Transcript
This transcription was generated by Gemini & edited by ChatGPT
Adi Soozin: Hello everyone, and welcome to another episode of 9×90. Today we have a very special guest with us. For those of you who don’t know, we have Angella Goran—a neo-banking fintech founder. But that’s not all.
She’s a world record-holding cyclist, a social impact entrepreneur, and most recently, a neo-banking innovator. But my favorite part? She’s also making her way into real estate, which we’ll touch on a little later.
She’s biked 10,000 kilometers across Canada to raise millions for youth sports, launched TAPanGO Technologies to disrupt digital banking and loyalty ecosystems, and is now building a real estate fund focused on the rise of women’s sports.
Angella also created the Power Hour, a global fitness movement aiming for a Guinness World Record while funding youth wellness across the physical, mental, nutritional, and financial pillars.
Ladies and gentlemen, we have a true Renaissance woman with us today.
Angella Goran: Hi, good morning. Oh gosh, Adi, this is wonderful—to be on your podcast today and to everyone tuning in, such a great pleasure.
Angella Goran: When I listen to my bio, I kind of go, “Wow.” It’s been quite the life. You know, listening to the incredible interviews on this podcast—if you haven’t checked them out, you absolutely must—being here is a huge honor.
So, a bit about me: I’m from the Great White North—Canada. Although it’s summer now, so we’re finally getting some warm weather. As mentioned, I blend my background as a professional athlete with my passion to disrupt and innovate in a space I care deeply about: the financial services sector.
It’s been a fun and unexpected journey to this point, and I know we’re going to get into some great Q&A. I’m excited to share more.
Adi Soozin: So, you’re building TAPanGO at the intersection of finance, wellness, and community.
How do you see loyalty programs evolving beyond points, especially in creating long-term behavioral change and impact?
Angella Goran: That’s a great question. So TAPanGO Technologies—just for those listening who may not know—was really born out of my lived experiences. As an athlete growing up in a single-parent household, I quickly learned about the financial barriers to sport. That planted the seed—my “why.”
I came out of a government position in Ottawa, Ontario (the federal capital, just like Washington, D.C. in the U.S.) and founded a social enterprise. What struck me while working on the Hill was that we weren’t teaching young people the essentials of financial and wealth literacy.
That frustration became the foundation of TAPanGO. I saw a gap: society wasn’t equipping the next generation with the tools to understand and manage their financial future.
Today, if you look at traditional banking, we’re all just numbers. You have your account, your savings, your mortgage—but it’s all fragmented. And banking, over hundreds of years, has made it harder for people to truly understand where their money is going.
I wanted to simplify that.
Angella Goran: What if we could truly authenticate who each of us is to the bank and offer something beyond generic “points”? I wanted to build real loyalty—based on the consumer’s identity and values—not just discounts.
Everyone shops at brands they’re loyal to. So I asked: what if your transactions reflected that loyalty, and what if brands could give back—directly, and meaningfully?
That’s what we’re doing at TAPanGO. We’re decentralizing the payments process and creating a direct connection between the consumer and the merchant—cutting out middlemen and reducing the cost of customer acquisition for brands.
Our first flagship program is Athletica Rewards, launching in Q4. It’s one of two we’re developing—the second is in real estate. The idea is simple: empower users by linking where they spend their money with real, personalized rewards and value. Instead of throwing money at Google or Facebook ads with no guarantee of conversion, brands can redirect that same spend into direct rewards for loyal customers. Boom.
Adi Soozin: Very cool. So, your previous edtech venture reached hundreds of high schools teaching financial literacy. What lessons from that project are you embedding into TAPanGO’s design and the Athletica Rewards program?
Angella Goran: Great follow-up—because that edtech work really paved the way for TAPanGO.
My former company was called Sockjock, and the program was called “Socks in the School.” We reached 13,000 schools—and I’m still proud that schools in both Canada and the U.S. continue using that curriculum today.
All my family are educators. I’m the entrepreneurial outlier—well, alongside my uncle and late grandfather. Sockjock was about using everyday consumer products—like socks, which every parent buys anyway—as a fundraising tool that also taught students about financial and social impact.
Instead of candy or junk food, students sold socks. And here’s the fun twist: as an athlete, socks made sense. You wear them in sports. They’re symbolic—your feet take you on your journey. The students even voted on where the money raised would go—supporting causes in arts, academics, and athletics.
Angella Goran: That program gave me a front-row seat to the banking world’s hidden fees. At one point, I realized we were paying just as much in transaction fees to banks as we were giving to youth-led initiatives. And that infuriated me. I asked: Why are the banks taking as much as the youth who are doing all the work?
That moment was a turning point. I wanted to give the power back to the people—especially the youth—and reward them for the value they create. That’s where TAPanGO comes in: authenticating the end user, reducing costs for merchants, and putting more value into the hands of consumers.
Adi Soozin: Wow. Very cool. So—
Angella Goran: Thanks.
Adi Soozin: You raised an oversubscribed seed round for TAPanGO. What unique value did investors see in your vision for embedded finance and health-focused loyalty?
Angella Goran: Yes! We were very fortunate in this stage. All our investors have been angels and family offices. I intentionally avoided the venture capital route, which typically kicks in at Series A. I’ve stayed true to working with strategic partners who believe in our mission.
Back in 2019, when TAPanGO entered its early-stage round, fintech was just starting to gain traction. Then the pandemic hit. Luckily, fintech was still hot.
A lot of banking-as-a-service and crypto startups popped up between 2019 and 2021. We’re often asked if we’re in crypto or blockchain—and while we can go there, that’s not our focus at this stage.
Our investors saw that we had a simple, clear valuation. They understood our long-term vision. I was transparent that it would take time, because I wanted to secure a patent—which we now have pending.
We were recently oversubscribed in a fund of funds round, and we’re strategically waiting for the right moment to move forward. In the meantime, we’ve created a special purpose vehicle (SPV), so family offices can still invest in TAPanGO.
It feels good to be in the driver’s seat—choosing partners who align with our purpose.
Adi Soozin: Yeah. So, before all of this, you were an elite athlete. How have your experiences in rowing, triathlon, and cycling shaped your mindset and strategy as the founder of TAPanGO?
Angella Goran: So—
Adi Soozin: Wait—everyone in the audience is going to laugh because I always say the best founders were athletes first. You need the athlete’s mindset of self-discipline—and the hippocampus development of an athlete—to survive as a founder. They’ve all heard my lecture on this hundreds of times. But go ahead—answer from your side.
Angella Goran: Well, I’ll keep it short and sweet, especially since I know your own background as an incredible athlete, Adi.
And yes—you nailed it.
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Angella Goran: The ingredients behind being a professional athlete—I always say, when you get to a world-class stage, it’s a mindset that’s very similar to being a founder or entrepreneur. You’ve got grit, you’ve got resilience, you’ve got determination. And I think the other thing I’d add to the formula is passion. Passion and purpose. That doesn’t apply to everyone, but the more world-class athletes I meet who’ve made it to that next level, they have a “why.” A reason they’re there—whether it’s family, something that happened to them, or what we might call trauma—it ties in.
What’s awesome is the fact that you’re born into learning about failure early on. I’ve failed far more than I’ve succeeded, even at this age. And I know you’ll agree with me on that one, Adi.
Adi Soozin: Oh yeah.
Angella Goran: So that’s it. It’s the formula. I’ve got a goal—I want the gold medal, and I’m going to drive toward it. I know how to work with a team—sports teaches that. You’ve got to work with coaches, you’ve got to listen, learn, pivot. You’re going to have hard days. It’s the same in business.
Adi Soozin: Yeah. No, absolutely. I have a friend who wants to get into PR and become a publicist. She said, “Your production team has everything down pat.” I told her, “Get your first hundred hours in.” She was like, “What? I’m not good at this.” And I said, “You’re not born great at anything.”
Adi Soozin: You have to get a hundred hours of training in before you can say, “Okay, now I can fine-tune this step, or that process, or that angle.” It’s just like being an athlete. When you’re launching something new, you’re thinking: “I’m going to fail for the first 100 hours, so I’ll fail fast and get through them to reach performance mode.”
Angella Goran: So true. Well said.
Adi Soozin: All right. So—you’re building a real estate fund centered on women’s sports leagues. Can you walk us through how integrating stadiums, urban agriculture, affordable housing, and a decentralized fintech platform creates both social and financial ROI?
Angella Goran: Oh gosh, this is a big one. Adi, that’s a great question. We might have to do a full panel just on this topic. If you take everything we’ve talked about—my background as an athlete, a fintech disrupting in a specific space—and combine that with the rise of women’s sports (which is happening right now), it becomes clear.
If you’re a family office that hasn’t been investing in this space, or an investor unfamiliar with it, you need to understand: the returns are very real.
Angella Goran: One key area is where women’s sports are headed next. With my network, I know we’ll need more sports performance centers and development. There’s growing fandom, and we have to take a Web3-style, decentralized approach to the physical environments built around these leagues. That’s what excites me. I took a step back from TAPanGO to focus on this because I see the opportunity.
Imagine stadiums using a closed-loop model—everything from payments to merchandise is gamified the moment a fan steps in. Now imagine extending that model into a micro-ecosystem with condos, grocery stores, restaurants—even outside the stadium. That’s where it becomes powerful.
Angella Goran: With passion and purpose, we can change how we approach affordable living for the next generation. This includes health and wellness—being proactive and building support systems. The response has been amazing since we announced the fund. We already have assets in the portfolio and are working with families involved in leagues like the WNBA and the PWHL (Professional Women’s Hockey League). There’s even a draft coming up here in Ottawa.
We’re also exploring fractional ownership, like what Mark Cuban mentioned recently—building a team to buy minority stakes. That’s smart. We’re doing something similar. But we’re also focused on the real estate that surrounds the sports environment, because without infrastructure, how do you bring people to your stadium?
The advertising potential is another layer. I’m just incredibly excited about this space.
Adi Soozin: This wasn’t on the list, but—do you have siblings?
Angella Goran: I have an older brother. A teacher. All educators in my family.
Adi Soozin: And do you have children?
Angella Goran: I don’t, no.
Adi Soozin: The reason I ask is because you’re clearly passionate about building ecosystems that make life easier—especially for single moms. They often face the choice between pursuing a career and taking care of their kids, or they have to rely on structured child support just to care for both their children and their own health.
It feels like you’re building this ecosystem based on things you wished had existed in your childhood—eliminating those struggles for the next generation.
Angella Goran: That’s a great way to put it. Absolutely. It’s about creating that support engine. I’ve met so many single parents—mothers and fathers.
And I also think of the families who want to use their philanthropic arms to invest in these kinds of systems. It’s about creating harmony—I call it the European way of living. In North America, especially in the U.S. and Canada, we’ve become very individualistic.
But we’re starting to ask: what does life look like 10, 20, 30 years from now? We’re seeing the effects environmentally. If we want impact, we have to go grassroots.
How can we make food security and housing security financially accessible for all? If we can solve that, we’ll create healthier homes.
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A comprehensive guide featuring over 90 actionable marketing projects from global experts who have built and led renowned brands, generating billions in revenue. This resource offers practical strategies to accelerate growth, including insights on leveraging AI tools like ChatGPT for sustainable revenue.
Angella Goran: …are going to have healthier futures, right? So yeah, you’re totally right, Adi. I’m pretty sure, from learning through experience and growing up in a single-parent home—my mom did everything. She’s highly educated, went on to be a director and an outstanding dean at a university over in the Emirates before she retired. I was raised by a powerhouse woman, and my grandmother was the same. So I think I was given those grassroots, and it’s exciting now to take all of that and plant the seed, so to speak.
Adi Soozin: As an investor—especially on the real estate side—I’m always asking: what’s their drive? What’s their why? You see a lot of people pitch deals they’re not passionate about. When it’s not baked into their neurobiology from an early age, I get skeptical it’ll work out. But clearly, this has the fingerprints of something you saw the world lacked growing up—and you’re committed to seeing it through.
Angella Goran: Yeah, definitely. This has got long-term vision. Look, I have no problem sharing my age—46 years old—and I feel so grateful for the networks and people I’ve been surrounded by. I think it’s true for all of us as we age—we begin to see life as a journey. And if you don’t, well… try to figure that out.
But on the real estate side, for me, it’s not just about the IRR or ROI—it’s about building an ecosystem where the economy thrives. And right now, there’s so much angst around how we work together. That’s present globally—you just need to turn on any news channel. So for me—and the team I’m building—we’re focused on creating a safe space. A place that prospers through knowledge, education, and creates a vehicle for the next generation to come in and see there is opportunity.
Angella Goran: It’s a lifelong commitment. I feel it’s a responsibility. People say, “You don’t have children,” but honestly, there are days I feel like I have thousands—especially after Sock Jock and going into schools. It’s fantastic.
Adi Soozin: I have to tell you, my mom and I had a difficult relationship through much of my youth—mostly because I look like my dad, so when they fought… I was the reminder. When I started breaking global records, people asked, “What’s your inspiration?” And it was: One day, I’m going to earn my way to sit at the same table as powerful women who never had children—and I’ll find a mother.
Now, one of my mentors is the most powerful woman in the nonprofit world.
Angella Goran: Wow.
Adi Soozin: She’s the President of Rotary International.
Angella Goran: Oh, amazing.
Adi Soozin: One of my friends—who heard me say that years ago in college or business school—saw Stephanie’s name on the back of the book and said, “You made it. You broke enough records to earn a mother who never had kids.”
So I wasn’t asking about children to jab at you. Some of my best female mentors—women I view as second and third mothers—never had children. I just wanted to understand…
Angella Goran: My drive?
Adi Soozin: Yeah. What’s driving you to build this ecosystem? Also… I can’t believe you’re 46. I thought you were in your late 20s—at most.
Angella Goran: I’ll take it! It’s drinking lots of water…
Adi Soozin: 27… 28…
Angella Goran: I always say: laugh lots, live life, have good friends you truly love—and I really live that way. I’m totally purpose-driven. And Sock Jock was kind of the joke among my mentors—like, “You should’ve started it when you were already uber successful,” because it was a giving company. It wasn’t for-profit. It was 100% social enterprise. Any money that came in, I gave it back—like, take the extra, please—because I saw how hard the kids worked.
That’s been ingrained in me. If it weren’t for sponsors, I never would have made it. I was basically an NIL athlete back in the 1990s. The local coffee shop helped me get where I was. And I used myself as a good marketeer.
Angella Goran: I never would have made it to the level I did in athletics otherwise. My mom couldn’t afford that. I went to a private school in Grade 12—Brentwood—and it was an amazing platform. But again, if it weren’t for academic and sports scholarships, would that opportunity have been there? I’m so grateful I had that gift, and now I want to use it to inspire others. Because there really are people who care about people.
Adi Soozin: Yeah. Now I’m understanding you—and your vision—so much more. Originally, I was like: athlete, finance, real estate? Something’s going to blow up here. But no—what you’re doing makes sense. When someone sees something missing in the world and has a clear vision for how to fix it, they’re far more efficient at getting it done.
Angella Goran: Mhm. Yeah, agreed.
Adi Soozin: I had to fire a Chief Investment Officer yesterday, and before I did, so many investors, decision-makers, and advisors said, “He’s not hungry enough for this—he won’t see it through.” That’s why I was drilling down on your “why.” Investors tuning in are asking the same thing. But now, we have the full picture.
This whole ecosystem you’re building—it’s clear. And anyone who’s been in real estate for over a decade can see this is going to be profitable. Now that we understand your level of commitment based on your story—it’s an obvious win.
Angella Goran: Yeah, I’m really excited about it. Especially with the WNBA—our first team, the Tempo, coming into Toronto—and the access to the Tanenbaum family, like Larry and his team. Shoutout to them, because without their investment in sport, Toronto wouldn’t have the Raptors, the Blue Jays, the Maple Leafs… and now the Professional Women’s Hockey League and WNBA are here too.
We’re starting to see that rise. And now, we’ve had the opportunity to pitch a proposal for Tempo Town, which is what we’re currently raising the majority of the first fund for. I’m one of the first women in Canada launching a major sports fund—that’s huge. It’s similar to what Muse Capital is doing.
Angella Goran: Shoutout to Asie and her team for what they’re doing in shaping women’s sports. Their latest investment was in one of the F1 teams—Sale GP, the Italia team. There’s a huge movement happening, and I want to be part of it. I want to be the real estate play that transforms the environment for people—making the sport more accessible.
What I hate about leagues like the NHL and NFL, as much as I love them, is that families can’t afford to take their kids to games. It’s too expensive. So how do we get kids involved? How do we make it accessible? I believe, if we build the ecosystem the right way, we can make it happen.
Adi Soozin: Yeah, absolutely. Absolutely. Very cool.
Angella Goran: Thank you.
Adi Soozin: Two final questions before you go. First—what are some tools and tactics you use to manage your time and your team effectively?
Angella Goran: Great question—and one I think is useful for everyone. I’d be curious to hear yours too. For me, with my background as an athlete—especially with Rowing Canada—I had to be up early, balancing full-time studies. So from early on, time management was everything. If you wanted to succeed, you had to show up.
And for me to show up, I had to see my schedule. I’m a visual person—so sticky notes were my life. Back in the day… and honestly, they still are.
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Heritage Real Estate Fund™
Orchestrating multi-million-dollar investment strategies with surgical precision, HREF’s insight and execution is virtually unmatched. This Invite-only CRE fund provides investors with exclusive access to off market opportunities, a 110 year legacy & all-star operators. HREF’s approach is built on five generations of real estate expertise and a consistent track record of success investing in real estate across the US.
Molo9™ – The Proven Path to Profit
The go-to software for founders and fractional CMOs ready to scale. Molo9™ maps your fastest route to revenue, helping you craft intelligent, high-converting marketing campaigns without wasting time or budget.


Tools of Marketing Titans™
A comprehensive guide featuring over 90 actionable marketing projects from global experts who have built and led renowned brands, generating billions in revenue. This resource offers practical strategies to accelerate growth, including insights on leveraging AI tools like ChatGPT for sustainable revenue.
Angella Goran: Lots of paper all over my desk. If you saw it right now… I always try to keep it clean—it looks horrible—but I know where everything is, so that’s what matters, right?
Adi Soozin: Yeah.
Angella Goran: When I moved into university and then into my career, I had a short stint in government—I worked on Parliament Hill for a federal minister as an EA. My job was to manage his calendar, his travel, his flight schedules. I had to know his day from the moment he woke up to the moment he went to sleep.
It was an incredible lesson. And I took the same systems I used for managing his schedule and applied them to myself as a founder. Same thing with my team. We’ve always had a very open culture. Even before the pandemic, we were fully remote.
Angella Goran: We’d still get together as a core group of executives for meetings, but I’ve always believed that life is worth living while you work—and a job is just a job.
The best part? The team I have with me—even though we’re small—has been with me almost since day one. And now, I’ve got people like you, Adi, and others coming onboard. One of my senior team members just flew in for Innovation Week to be on a panel for the first time. She was my first mentor during my first company.
Now, 20 years later, we’re side by side again—she’s coming on board with the Women in Sports Real Estate Fund proposal you’ve been hearing about. Full circle.
Adi Soozin: Yeah.
Angella Goran: It’s all about building the right culture—one where people can manage their own time and know that when they show up, they’re empowered. We’ve got a really good structure in place for a tap-and-go style of execution at this stage.
Adi Soozin: Yeah. On my side, it’s very, very, very strong boundaries because—
Angella Goran: That’s smart.
Adi Soozin: People will try to push you. Especially as a blonde woman—maybe you’ve experienced this too—but people try to push me all over the place. And I call them out on it immediately. Very New York Jew energy with that—I don’t let it slide.
Angella Goran: It’s global. 100% global. I love that you said that. It’s funny because I’ve tried going back to my dark roots—literally. Blonde isn’t my natural color, but it’s been part of my identity for over 20 years. So when I say I’m going back to my “darker roots,” I get a real kick out of it.
But seriously, I agree—you have to stay on task and set boundaries. The biggest challenge as a founder? It’s protecting your time.
Angella Goran: I love what I do. That’s the truth. And I tell people: if your job is what you love, then you’ll commit fully. But I know I’m a born entrepreneur. It could be one in the morning, and I’ll still be energized—just like I was at 10 a.m.—because I’m working on something I’m obsessed with.
If you find that in life, stick with it.
Adi Soozin: Yeah. Yeah. Absolutely.
Final question: what’s the best way for investors to get in touch with you? Let’s say they see the vision, they get your “why,” they know you’ve got the grit to see this through and a team that can execute—how can they jump in?
Angella Goran: I’m super approachable—and so is my team. I always try to be reachable, even when I’m traveling, which most people expect in this role.
Angella Goran: Email is great, but I’ll be honest: texts are usually better. Emails get flooded. For strategic conversations or investor inquiries—Adi, you’re actually the perfect filter. If someone from your network reaches out to you and says, “Hey, how do I connect with Angella?” and you think they’re legit, feel free to pass them along directly.
My email is Angella@tapango.com—Angella with two L’s. I’ll make sure you have it for the show notes.
And Jim Anderson—he’s my CFO, and has been with me for over six years—he’s always my backup. If I’m out at an event or speaking somewhere, he’ll step in right away. So between us, someone will get back to you quickly.
Adi Soozin: All right. Well, ladies and gents, thank you for tuning in today. I hope you enjoyed this—pure gold.
Thank you, Princess, for introducing us—and for being so persistent about getting her on the show. You did not take no for an answer. You were determined to get her a slot in the production schedule.
Angella Goran: Thank you, Princess. Yes—persistence!
Adi Soozin: We all need someone like Princess in our corner.
Angella Goran: She’s in both of ours—and yes, massive shoutout to Princess for that. She’s an incredible human and a phenomenal teammate. Through and through.
Adi Soozin: Total force. Thank you all for tuning in. Take care.
Angella Goran: Thanks.

This interview was conducted by Adi Soozin, Best-selling author of Tools of Marketing Titans™, Managing Partner of Heritage Real Estate Fund, creator of Molo9.com.
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