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From Rocket Science to Rum Shots: The Unexpected Journey Behind Ethan Boivie’s ANTI on 9×90™ (#34)

9x90 Episode #34 About This Guest For those of you who do not know Ethan Boivie: He is a Rocket scientist turned entrepreneur: Ethan holds a mechanical engineering degree, worked in aerospace consulting and did glacier research at Columbia University before attending IE Business School. IE Business School alumnus: Completed an International MBA with honors in Madrid, receiving awards for academic & entrepreneurial excellence. Founder & CEO of ANTI Elixir: Created a science-based, party-friendly anti‑hangover drink, leveraging his technical background and startup experience. Diverse experience: Early roles included investment banking in New York, real estate growth strategy, intelligence program management (NGA), and even volunteering/teaching at a Buddhist temple. About This Episode In this candid and hilarious episode of 9x90™, Adi Soozin sits down with one of her best friends from business school—Ethan Boivie—a literal rocket scientist turned entrepreneur & the infamous mastermind behind the anti-hangover drink ANTI. They explore Ethan's…

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Land, Legacy, and Leverage: Inside the Krown Green Foundation’s Billion Dollar Regenerative Real Estate Bet on 9×90™ (#33)

About this guest For those of you who do not know Will Landers: If his name doesn’t ring a bell immediately, you may have heard of a little company called Starbucks—he used to supply coffee for them. But what he’s doing now is even more fascinating. Will has taken his deep knowledge and experience in agriculture and is helping lead a quiet revolution in regenerative farming. He currently serves as the U.S. and Latin America agricultural expert for the Krown Green Foundation and its associated fund. Will is helping to lead a $1 billion initiative aimed at revolutionizing American agriculture through regenerative farming, AI-powered tools, and scalable, tech-enabled education. We’re going to explore what the future of farming looks like—how it reduces the need for human labor while increasing our reliance on AI and machines to produce high-quality, sustainable output. About this episode Adi Soozin interviewed William Landers from the…

The Epic Comeback Story of the Man, the Myth, the Legend: Eric Brody “Professor E” on 9×90™ (#32)

9x90 Episode #32 About this episode In this captivating episode of 9x90™, Adi Soozin sits down with the one and only Eric Brody—some of you might know him as Professor E. He’s earned a serious reputation in real estate, but what really sets him apart is his comeback story. Adi Soozin first met Eric at a crowded tech conference and instantly knew: “Everyone needs to hear this guy’s comeback story—it is legendary.” In this raw, no-fluff conversation, Eric shares how he went from unpaid office grunt at his dad’s architecture firm to becoming a deal-maker, construction expert, and founder of ANAX™ (an enabled capital advisor) is reshaping real estate capital markets. From late nights in construction school to hustling weekends as a broker, Eric reveals how obsession, iteration, and a warrior’s mindset built his path back from rock bottom. This episode is a must-listen for anyone rebuilding, reinvesting, or just…

From Fashion to Real Estate Funds to Vertical Farming: Jean Paul Szita’s $1.2B Journey (#30)

9x90 Episode #30 About this episode In this episode of 9x90™, Adi Soozin interviews Jean Paul Szita, founder of Beao Investments, whose career spans from launching a fashion business to managing $1.2 billion in real estate funds—and now, pioneering innovation in vertical farming. Jean Paul shares how his background in consumer goods and real estate laid the foundation for his latest venture, Sunny Greens Farm, a forward-thinking vertical farming company. He discusses the importance of scalability, lean team structures, strategic outsourcing, and aligning investor interests in every phase of business. This conversation dives deep into the business-first mindset required to succeed in emerging industries like agricultural technology, and why trust, integrity, and solving real-world problems matter more than ever. Show Notes Generated by Gemini These show notes were generated by AI Introduction to BEO Investments and Jean Paul Adi Soozin introduced Jean Paul, the founder of BEO Investments, highlighting their…

From $19.2M Loss to Financial Legacy: Joseph Lombardi’s Mission to Protect the Underdog on 9×90™ (#29)

9x90 Episode #29 About this episode In this powerful episode, Adi Soozin sits down with Joseph Lombardi, Managing Partner of Ironhawk Financial, whose journey from personal financial tragedy to industry leadership is nothing short of inspiring. After losing $19.2 million due to a devastating chain of events, Joseph made it his life’s mission to ensure that no one else—especially hardworking families and business owners in blue-collar industries—would have to face such loss again. He opens up about the emotional and financial fallout that led to the founding of Ironhawk Financial, a firm that now offers customized insurance and financial strategies for construction professionals, entrepreneurs, and everyday Americans. Joseph shares the grit behind earning his first 1,000 clients, the vision behind his two Amazon bestselling books, and how education, empathy, and real-life experience became the foundation of a company dedicated to protecting legacies. Whether you're navigating personal finances or building a…

Meet Aunt Sue Hrib: Bold. Fierce. Unstoppable. BIATCH Tequila Dares to Do It Differently (#28)

9x90 Episode #28 About this episode In this episode, Adi Soozin sits down with Aunt Sue, the founder and visionary behind BIATCH Tequila—a 100% woman-owned brand unapologetically disrupting the $400B spirits industry. From the bold, lip-shaped bottle to its empowering mission, Aunt Sue shares how she transitioned from ERP consulting to tequila, leveraging her supply chain expertise and passion for supporting women entrepreneurs. You'll hear how BIATCH is more than a drink—it’s a movement. Sue dives into trademark strategy, the story behind the brand’s provocative name, building a brand in a male-dominated space, mentorship, philanthropy, PR, e-commerce growth plans, and their current Series A raise. If you care about bold branding, authentic leadership, or breaking glass ceilings—this episode is for you. About this episode For those of you who do not know Aunt Sue, she is: Founder & driving force behind BIATCH TequilaSue Hrib founded BIATCH Tequila, a 100% woman-owned spirits brand,…

Meet the Marketer With Multiple Successful Exits: Maria Sirotkina on 9×90™ (#26)

9x90 Episode 26 https://youtu.be/0hCxEiyepiI About this episode For those of you who don’t know Maria Sirotkina, she’s a dynamic growth strategist who has successfully exited two startups and now serves as a fractional CMO, specializing in scaling FinTech and EdTech companies from 0 to 8 figures in revenue. Maria is known for building and optimizing high-performance growth teams and is a true powerhouse when it comes to community building—having grown one brand’s community to over 150,000 members in just a year. Her ability to blend strategic marketing with authentic brand engagement makes her a standout force in today’s startup ecosystem. In this podcast episode, we dive into practical growth strategies with Maria Sirotkina, touching on: The power of user-generated content (UGC) and why video testimonials convert better than traditional formats Tools that simplify collecting and organizing testimonials—including tagging features that help marketers use the right testimonial at the right time…

From Working With Snoop Dogg to Leading IPOs: Jorge Olson is Building Empires in CPG – 9×90™ (#27)

9x90 Episode 27 About this episode In this lively episode, Jorge Olson shares his unique approach to influence and marketing—starting every keynote with salsa dancing to connect and captivate his audience before saying a word. From blending passion and humor on stage to launching consumer goods with ready-to-go formulas, Jorge reveals how happiness and authenticity fuel his success. He also dives into his upcoming books, the power of self-publishing, and why practicing joy is the ultimate superpower in business and life. Get ready to be inspired, laugh, and maybe even dance along! The Transcript This transcript was generated by AI & edited by ChatGPT: Adi Soozin: Hello everyone, and welcome to another episode of 9x90. Today, we have a very special guest with us: Jorge Olson. Are you related to the Olsen twins? I forgot to ask. Jorge Olson: I am not. Adi Soozin: Just the same last name. We'll…

Meet the CEO of Bafu: The FinTech Startup Every Bank Would Love to Buy Next – 9×90™ (#25)

9x90 Episode 25 https://youtu.be/BXVPqHHYl-E About this FinTech Startup Bafu - Bucks for U Pitch DeckDownload About this episode In this compelling episode, Adi Soozin, a 5th-generation investor, sits down with Henry Grijalba, the CEO of a swoon-worthy fintech company, to discuss the high-stakes world of fintech and the art of navigating a successful exit. Henry shares his company’s two-pronged strategy for scaling and exiting—through acquisition by a major bank or a public IPO—and offers hard-earned lessons on persistence, adaptability, and innovation in a highly competitive industry. Adi complements the conversation with her own expertise, revealing how aligning branding and strategy with an ideal acquirer can significantly boost a company’s chances of being acquired. Throughout this dynamic discussion, Adi and Henry explore the challenges of regulatory hurdles, dealing with ruthless competitors, and leveraging the power of mentorship and networks. Packed with insights for entrepreneurs, investors, and startup enthusiasts, this episode provides…

Meet the IE Business School Alumni Woking on a Best Seller Together – Ryan Monahan, Adi Soozin & Mihir Bhalla (#24)

9x90 Episode 24 https://youtu.be/3wclTr8Wd6M?si=th-_6jW-WjBGRz13 About this episode The text below was generated by AI & edited by ChatGPT: Unlocking the Secrets of High-Performance Collaboration in Business In today's dynamic business landscape, collaboration among top professionals has become a cornerstone of achieving exceptional results. This article delves into the rich insights from industry leaders who have successfully collaborated to write a bestseller. Their journey illustrates the power of strategic partnerships, personal growth, and a commitment to continuous learning. The Art of Collaborative Synergy Achieving remarkable success often hinges on the ability to collaborate effectively with others. Successful partnerships can propel individuals and businesses to heights they could not reach alone. Successful alumni from one of the world's leading business schools shared that their collaboration for a book stemmed from a mutual understanding of the importance of sharing experiences and insights from their diverse professional backgrounds. By leveraging their unique skill sets,…

From Frozen Yogurt to Wall Street, Meet the Kingmaker: Steve Beninati on 9×90™ (#22)

9x90 Episode 22 https://youtu.be/tws0WhuiNcY About this episode In this compelling and candid conversation, two renowned leaders—Steve Beninati, a celebrated Wall Street executive with decades of entrepreneurial excellence, and Adi Soozin, a fifth-generation investor and visionary marketing strategist—exchange transformative insights on resilience, leadership, and the art of creating meaningful connections. From reflections on balancing high-stakes careers with personal passions to navigating the challenges of public scrutiny and sustaining authenticity, this interview offers a rare glimpse into the minds of two industry titans. Perfect for aspiring entrepreneurs, seasoned professionals, and anyone seeking inspiration, this coffee-chat-style interview encapsulates the power of perseverance and the beauty of human connection in a fast-paced world. The Transcript This transcript was generated by AI & edited by ChatGPT: Adi Soozin: Hello, everyone, and welcome to a very special episode of 9x90. Today, we are privileged to have with us one of New York City's most esteemed banking…

Meet Amir Emacha: Private Equity’s Favorite Founder (#21)

9x90 Episode 21 https://youtu.be/9OFc5ru66_s About this episode In this episode of 9x90™, Adi Soozin sits down with Amir Emacha, founder of Microhub, to discuss a revolutionary solution to one of the biggest headaches for property managers and tenants alike: package delivery. From transforming how multifamily properties handle the influx of daily deliveries to reimagining high-value lobby spaces, Amir shares how Microhub is solving logistical challenges and enhancing resident satisfaction. Adi and Amir explore the intersection of real estate development, technology, and tenant retention, diving into the benefits of Microhub’s model for property owners and managers. With insights into Miami’s dynamic neighborhoods like Wynwood and Brickell, they highlight the growing demand for efficient, last-mile delivery solutions. Whether you're a real estate investor, property manager, or simply interested in how innovation is reshaping urban living, this episode delivers fresh perspectives and actionable insights. Tune in to learn why Microhub is a no-brainer…

Meet Khurram: The Tech Genius Building a Real World Jarvis (#19)

9x90 Episode 19 https://youtu.be/I4HfdguN3WI About this episode Discover how Khurram & his team are responding to loss & tragedy by reshaping home security. In this exciting episode, Khurram, a tech genius from Irvine & the founder of Irvinei, shares his experiences and insights on building a groundbreaking home security system that operates like Jarvis from Iron Man. Key highlights include his motivations for creating this technology, the unique features that set it apart, and how it addresses pressing safety concerns like monitoring for falls and medical emergencies. Khurram also reveals the innovative algorithms that help families care for loved ones with health issues, ensuring that help is just a moment away. The Transcript Adi Soozin: Welcome, everyone, to another exceptional episode of our series. Today, we have an extraordinary guest joining us. Khurram Hussain, an esteemed serial entrepreneur and AI innovator, is here with us. Born in Karachi, Pakistan, Khurram’s…

Meet the Growth Hacker’s Favorite Growth Hacker: Brian Swichkow on 9×90™ (#18)

9x90 Episode 18 https://youtu.be/G311MCgYtl0?si=rqvY-XAwt7DdR2kZ About this episode In this exclusive 9x90™ episode, Adi Soozin and Brian Swichkow bring together their unmatched expertise in growth hacking, storytelling, and next-level innovation. Brian, hailed as one of the world's most accomplished growth hackers, shares his extraordinary journey, from breaking digital barriers with Fortune 1000 campaigns to pioneering AI-driven ad strategies that redefine engagement. Adi opens up about the pivotal role Brian played in shaping her career, crediting him for inspiring her to achieve record-breaking marketing feats and creating transformative software solutions. Their dynamic chemistry leads listeners through captivating rabbit holes—from Reddit ad exploits that led to life-changing moments to revolutionary zero-day growth hacks that left tech giants in awe. Discover the art and science behind creating unconventional pathways to exponential growth, learn how Brian's latest venture, Mythos, is rewriting the rules of digital advertising, and get a glimpse of how AI is reshaping…